Trademark protection for store designs. One trademark a day keeps apple’s competitors away
Companies spend a significant part of their investment in order to create a Brand experience for the consumer. Besides large sums spent on the design of consumer goods, companies such as Apple are eager to create a brand experience by implementing a certain store design. Hence, these companies have...
- Autores:
-
Farkas, Thomas
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2014
- Institución:
- Universidad Externado de Colombia
- Repositorio:
- Biblioteca Digital Universidad Externado de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:bdigital.uexternado.edu.co:001/26077
- Acceso en línea:
- https://bdigital.uexternado.edu.co/handle/001/26077
https://revistas.uexternado.edu.co/index.php/propin/article/view/3920
- Palabra clave:
- Trade dress
protection of the get-up of a business venue
Apple store
European Trade Mark Law
U.S. Trade Mark Law.
- Rights
- openAccess
- License
- http://purl.org/coar/access_right/c_abf2