Factibilidad para la creación de una tienda virtual especializada en la comercialización de frutas y hortalizas frescas para los hogares en la ciudad de Bucaramanga
En los últimos años el consumo de frutas y hortalizas ha tomado mayor relevancia, porque la población reconoce su alto contenido de vitaminas, minerales, fibra y antioxidantes, características muy significativas para el cuidado de la salud y nutrición del ser humano. El comercio electrónico en Colom...
- Autores:
-
Araque Amaya, Maria Monica
Manosalva Pedraza, Blanca Smith
- Tipo de recurso:
- http://purl.org/coar/version/c_b1a7d7d4d402bcce
- Fecha de publicación:
- 2016
- Institución:
- Universidad Industrial de Santander
- Repositorio:
- Repositorio UIS
- Idioma:
- spa
- OAI Identifier:
- oai:noesis.uis.edu.co:20.500.14071/33807
- Palabra clave:
- Factibilidad
Comercialización
Frutas
Hortalizas
Tienda Virtual.
In recent years the consumption of fruit and vegetables has become more important because the population recognizes its high content of vitamins
minerals
fiber and antioxidants. These are very significant characteristics for health care and human nutrition. E-commerce in Colombia has developed
showing a trend towards commercialization of products and services through websites. This document presents the feasibility study for the creation of the virtual store "Las Delicias Del Campo SAS" dedicated to the marketing of fruit and vegetables through a website. This website is aimed at the strata four
five and six in the city of Bucaramanga and it uses the methodology
business plan
with the aim of providing customers with products of high quality
leveraging the use of technology
saving time and money. The market research was developed with a structured questionnaire to collect information on tastes and consumer preferences. In the technical study of the project
the capacity
size
location
distribution of the physical plant and the definition of production processes in marketing were calculated. In the administrative study basic guidelines for the creation of the company and the strategic profile were expressed. The financial study reflects that the project requires an initial investment of ($ 80
051
160)
with a working capital of ($ 27
772
945) and it reports an IRR of (39
74%) and a VPN of ($ 50
062
453)
which indicates that the project is economically worthwhile
the investment is projected to be recovered within 2 years
5 months and 23 days.
- Rights
- License
- Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)