UAN eSports
The present project focused on optimizing the visibility and impact of the eSports program at Universidad Antonio Nariño (UAN) in its Bogotá campuses, through a redesign of its visual identity and the implementation of communication strategies. The general objective was to strengthen the gamer cultu...
- Autores:
-
Santos Llanes, Carlos Andrés
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2024
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/12463
- Acceso en línea:
- https://repositorio.uan.edu.co/handle/123456789/12463
- Palabra clave:
- eSports
identidad visual
comunicación
difusión
cultura gamer
eSports
visual identity
communication
dissemination
gamer culture
- Rights
- openAccess
- License
- http://purl.org/coar/access_right/c_abf2
| Summary: | The present project focused on optimizing the visibility and impact of the eSports program at Universidad Antonio Nariño (UAN) in its Bogotá campuses, through a redesign of its visual identity and the implementation of communication strategies. The general objective was to strengthen the gamer culture within the university community, enhancing the sense of belonging and recognition of the program. |
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