UAN eSports

The present project focused on optimizing the visibility and impact of the eSports program at Universidad Antonio Nariño (UAN) in its Bogotá campuses, through a redesign of its visual identity and the implementation of communication strategies. The general objective was to strengthen the gamer cultu...

Full description

Autores:

Santos Llanes, Carlos Andrés

Tipo de recurso:

Tesis

Fecha de publicación:

2024

Institución:

Universidad Antonio Nariño

Repositorio:

Repositorio UAN

Idioma:

spa

OAI Identifier:

oai:repositorio.uan.edu.co:123456789/12463

Acceso en línea:

https://repositorio.uan.edu.co/handle/123456789/12463

Palabra clave:

eSports
identidad visual
comunicación
difusión
cultura gamer
eSports
visual identity
communication
dissemination
gamer culture

Rights

openAccess

License

http://purl.org/coar/access_right/c_abf2