Desarrollo de marca para una empresa de productos artesanales gourmet. Caso Empresa D´ la Conserva

This proyect search to develop a brand for the D’ la Conserva company, this family company is dedicated to the production of artisan gourmet sauses. The company previously existed without a brand name that could give it identity and establish it as a brand, it used to sell it´s products to a very reduce circle of clients including family and close friends, therefore the main goal of this project is to develop and establish D' la Conserva brand in both local and national market. In order to achieve this goal we need to analyze the existent market to identify it´s needs through marketing strategies such as market segment, market niches, poblational trends and user segmentation. The final project must reflect the mentioned strategies results in the graphic elements to enhance communication of the product between the exhibitors and packing.

• Autores: Maya Echeverry, Camilo
• Fecha de publicación: 2019
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/7334
• Acceso en línea: http://hdl.handle.net/10819/7334
• Palabra clave: Cocina fusión; Creación de marca; Branding; Tendencias de mercado; Empaque y etiqueta; Fusion cousine; Brand creation; Branding; Market trends; Marcas de fabrica; Mercadeo; Empaques; Etiqueta; Microempresas; Conservación de alimentos
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia