Antonia Antonia. Desarrollo de marca comercial de bolsos en patchwork a partir de la co-creación
This document will consider the development of a commercial brand of handmade patchwork bags, embroidered and printed. Through a participative investigation we will identify how a co-creation place works and we will establish a constant dialogue around a constant theme of self-love and self-esteem w...
- Autores:
-
Melo Guevara, Antonia
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/8742
- Acceso en línea:
- http://hdl.handle.net/10819/8742
- Palabra clave:
- Diseño de articulos de cuero
Bolsos de mano
Mercadeo en las redes sociales
Diseño de articulos de cuero
Bolsos de mano
Mercadeo en las redes sociales
Productos de marca - Mercadeo
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | This document will consider the development of a commercial brand of handmade patchwork bags, embroidered and printed. Through a participative investigation we will identify how a co-creation place works and we will establish a constant dialogue around a constant theme of self-love and self-esteem with women between 18 and 25 years old, in order to create a slow fashion capsule collection of exclusive handmade bags, aimed at young women related to the arts and humanities, who are looking to connect with other women through a place of sorority. The collection will consist of 10 bags of which the market will pick their favorite and also the designer will pick hers, in order to make them and later validate them with the user through surveys and through the brand’s social media. |
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