Joint Venture entre las ciudades de Medellín y Quito desde la experiencia del Bleisure

The present work aims to explore the application of an internationalization strategy in two cities which is commonly used with companies such as the Joint Venture. The proposal is to apply this strategy in business tourism based on Bleisure. To this end, the research focused on exploring two cities...

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Autores:
Yepes Rave, Juan José
García Arias, Edgar Daniel
Tipo de recurso:
Fecha de publicación:
2020
Institución:
Universidad de San Buenaventura
Repositorio:
Repositorio USB
Idioma:
spa
OAI Identifier:
oai:bibliotecadigital.usb.edu.co:10819/8017
Acceso en línea:
http://hdl.handle.net/10819/8017
Palabra clave:
Joint venture
Turismo de negocios
Bleisure
Internacionalización
Business tourism
Bleisure
Internationalization
Turismo
Estrategia empresarial
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Atribución-NoComercial-SinDerivadas 2.5 Colombia