Plan de mejoramiento del servicio a los clientes de la empresa Residencias Caramelo

This survey shows the results of a satisfaction survey carried out with the clients of Residencies Caramelo, a company that operates in the hospitality sector in Cali / Colombia. The survey evaluates customer’s satisfaction on the Service provided. This will allow the company to improve the service provided.The perception of good service is linked to three basic factors that are service, infrastructure and technology, also the fulfillment of promises, staff competence, empathy and the value chain. The research is of quantitative type, since it quantifies the percentages according to a sample applied to a specific population. Variables are manipulated that result in an experimental research that yields percentages of net form from the previously mentioned sample. It is not descriptive so it does not take into account the social representations, beliefs, information, and attitudes that have the people of the sample.

• Autores: Morales Donoso, Andrés Felipe
• Fecha de publicación: 2016
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/7291
• Acceso en línea: http://hdl.handle.net/10819/7291
• Palabra clave: Motel; Percepción; Estrategia Empresarial; Servqual; Seguridad; Fidelización; Estrategia; Perception; Business strategy; Security; Loyalty; Strategy; Mejoramiento continuo; Servicio al cliente; Planificación estratégica
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia