Implementación del marketing social en Colombia

The marketing is an element worked by all the organizations to offer your products and services to an objective public, in any part of the world. The social marketing that it is born of the need to offer a change of thought and behaviors of the society for the common good, in necessarily not only to...

Full description

Autores:
Sierra Pineda, Steffy Andrea
Tipo de recurso:
Fecha de publicación:
2017
Institución:
Universidad de San Buenaventura
Repositorio:
Repositorio USB
Idioma:
spa
OAI Identifier:
oai:bibliotecadigital.usb.edu.co:10819/4290
Acceso en línea:
http://hdl.handle.net/10819/4290
Palabra clave:
Marketing social
Marketing en Colombia
Marketing
Marketing 3.0
Marketing in Colombia
Social marketing
Social responsibility
Segmentación del mercado
Mercadeo
Análisis de mercadeo
Responsabilidad social
Oferta y demanda
Rights
License
Atribución-NoComercial-SinDerivadas 2.5 Colombia