Minimizar el impacto que tiene la fusión del helm bank y corbanca hacia los clientes y funcionarios mediante estrategias de comunicación, capacitación y motivación

In this work There was Minimized the impact that has the merger of the Helm Bank and CorpBanca towards the clients and civil servants by means of strategies of communication, training and motivation; bearing in mind that the topic SERVICE has turned into a determinant factor to the moment to establish the priorities and strategies of the organizations, so much so the topics of the SERVICE join in a relevant way the formulation of action plans orientated to the goals of the companies well be manufacturing, of intermediation, financiers or anyone another activity that they develop. In this work There was Minimized the impact that has the merger of the Helm Bank and CorpBanca towards the clients and civil servants by means of strategies of communication, training and motivation; bearing in mind that the topic With this work was offering to itself an opportune analysis for the clients, civil servants and for the same organization bearing in mind that the identification of the aspects that affect the perception of service, was offering to them a clear image of which they are the points that they must reinforce in the current consolidation process that lives, minimizing the impact that has the merger of the Helm Bank and CorpBanca towards the collaborators by means of strategies of training and motivation of the employees, Departing that for a good time behind the topic of SERVICE has been studied by many specialists and has marked a way in the companies that it has allowed to understand that the permanencies of the companies in the highest standards of the competitiveness owe to the implantation of a culture where the SERVICE is a fundamental part inside the strategy of these organizations.

• Autores: Cuartas Sánchez, Johana; Morales Cuellar, Hellen Carolina
• Fecha de publicación: 2014
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/3098
• Acceso en línea: http://hdl.handle.net/10819/3098
• Palabra clave: Percepción; Fusión bancaria; Bank; Clients; Servicio al cliente; Comunicación en administración; Sistema bancario
• License: http://purl.org/coar/access_right/c_abf2