Investigación de mercado sobre el grado de aceptación de mermelada de cocona en Sibundoy, Putumayo

The cocona is an exotic fruit from the colombian Amazon, with excellent sensory and nutritional characteristics, prevents cardiovascular diseases, obesity, diabetes, and certain cancers. The objectives developed in this investigation were assessing the potential demand from cocona jam, sensory evaluation, and determination of substitute products and designing marketing strategies. The research model used was the quantitative probabilistic. The data collection was conducted through a survey. The study population Sibundoy Township homes fell to 2188, with a representative sample of 327 observations. Consumption is jam quarterly amounts of two units of 200 g. Among the substitutes were found the guava and fudge. The potential demand for cocona jam is around 13,063 units / year. Tasters found no significant differences for the variables of color, flavor and texture, but if in the aroma in product testing with trademarks.

• Autores: Argote, Francisco Emilio; Vargas, Diana Patricia; Villada, Héctor Samuel
• Fecha de publicación: 2013
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/4941
• Acceso en línea: http://hdl.handle.net/10819/4941
• Palabra clave: Fruta; Demanda; Catador; Sustituto; Nutracéutico; Fruit; Nutraceutical; Substitute; Demand; Wine; Frutas tropicales; Mermeladas
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia