La tercera parte de la logística: el servicio a domicilio en el sector de comidas rápidas en Cali
Customer service is considered a strategy that generates a competitive advantage for companies over their competitors. In the present study, the effects of a good or bad physical distribution were pointed out in the case of households and how it influences positively or negatively the corporate imag...
- Autores:
-
Burbano Vallejo, Edy Lorena
- Tipo de recurso:
- Fecha de publicación:
- 2012
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/5313
- Acceso en línea:
- http://hdl.handle.net/10819/5313
- Palabra clave:
- Logística
Servicio
Consumidor
Imagen corporativa
Calidad
Logistics
Service
Consumer
Corporate image quality
Logística empresarial
Consumidores
Servicio al cliente
Imagen corporativa
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | Customer service is considered a strategy that generates a competitive advantage for companies over their competitors. In the present study, the effects of a good or bad physical distribution were pointed out in the case of households and how it influences positively or negatively the corporate image of the organizations. The results show the important role played by logistics as a prolongation of customer service and a determining factor in the loyalty of the end user. |
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