Digital marketing: user orientation in the universities of Barranquilla
Higher education institutions - HEIs are organizations immersed in a significant competitive world. To stand out from the rest, they can rely on the tools offered by digital marketing to identify and meet the student population's needs. This research reflected how HEIs remain relevant in the ma...
- Autores:
-
Chumaceiro Hernández, Ana Cecilia
Navarrete Santiago, Lina Teresa
Acurero Luzardo, Marilu Tibisay
Ordoñez López, Ronald
Pérez Prieto, María Elena
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2024
- Institución:
- Corporación Universitaria del Caribe - CECAR
- Repositorio:
- Repositorio Digital CECAR
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.cecar.edu.co:cecar/10721
- Acceso en línea:
- https://repositorio.cecar.edu.co/handle/cecar/10721
- Palabra clave:
- Information and Communication Technologies - ICTs
Higher Education Institutions - HEIs
Needs detection and satisfaction
- Rights
- openAccess
- License
- Derechos Reservados. Corporación Universitaria del Caribe – CECAR