Forgotten effects model in the strategic analysis of media
The consumer's appreciation of a means of communication is the result of the aggregation and composition of certain subjective estimates, which are also different in each individual, about some qualities or characteristics that a particular medium is believed to have. One of the main objectives...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2020
- Institución:
- Universidad Pedagógica y Tecnológica de Colombia
- Repositorio:
- RiUPTC: Repositorio Institucional UPTC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uptc.edu.co:001/12475
- Acceso en línea:
- https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9133
https://repositorio.uptc.edu.co/handle/001/12475
- Palabra clave:
- forgotten effects
media
strategic analysis
efectos olvidados
medios de comunicación
análisis estratégico
- Rights
- License
- Derechos de autor 2020 Agustin Torres Martínez, Anna M. Gil-Lafuente, Luis Amiguet Molina