Management of Colombian hotel companies' websites: an empirical approach

The article examines hotel companies' Website management in Cúcuta, Colombia. The methodology is quantitative with descriptive design. A survey of sixty-two items is applied to the managers of five hotels, to know their opinion on aspects such as: Website, Prices, Reservation, Products, Navigab...

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Autores:

Tipo de recurso:

http://purl.org/coar/resource_type/c_6767

Fecha de publicación:

2023

Institución:

Universidad Pedagógica y Tecnológica de Colombia

Repositorio:

RiUPTC: Repositorio Institucional UPTC

Idioma:

eng

OAI Identifier:

oai:repositorio.uptc.edu.co:001/10422

Acceso en línea:

https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16829
https://repositorio.uptc.edu.co/handle/001/10422

Palabra clave:

management;
websites;
hotel companies;
client relationship
gestión;
páginas web;
empresas hoteleras;
relación con los clientes

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Derechos de autor 2023 Revista de Investigación, Desarrollo e Innovación