Digital transformation in the tourism sector: the key role of social networks
The research seeks to establish the use of social networks in companies in the tourism sector, especially to identify the most popular networks, their type and the role they play in these companies. The problem was approached through a systematic literature review, focused on the use of social netwo...
- Autores:
- Tipo de recurso:
- http://purl.org/coar/resource_type/c_6740
- Fecha de publicación:
- 2024
- Institución:
- Universidad Pedagógica y Tecnológica de Colombia
- Repositorio:
- RiUPTC: Repositorio Institucional UPTC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.uptc.edu.co:001/10437
- Acceso en línea:
- https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/17284
https://repositorio.uptc.edu.co/handle/001/10437
- Palabra clave:
- social media
social networks
tourism
hotels
medios de comunicación
redes sociales
turismo
hoteles
- Rights
- License
- Derechos de autor 2024 Revista de Investigación, Desarrollo e Innovación