Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry

The main objective of this research is to establish the most important advances and research related to the discipline of innovation and service marketing through scientific production within the restaurant industry through a bibliometric study of the literature in which related the incidence of the...

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Autores:
Tipo de recurso:
Fecha de publicación:
2022
Institución:
Universidad Pedagógica y Tecnológica de Colombia
Repositorio:
RiUPTC: Repositorio Institucional UPTC
Idioma:
spa
OAI Identifier:
oai:repositorio.uptc.edu.co:001/12527
Acceso en línea:
https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/14317
https://repositorio.uptc.edu.co/handle/001/12527
Palabra clave:
marketing
services
innovation
satisfaction
perceptions
mercadotecnia
servicios
innovación
satisfacción
percepciones
Rights
License
Derechos de autor 2022 Mauro Alejandro Monroy Ceseña
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spelling 2022-12-012024-07-05T18:53:05Z2024-07-05T18:53:05Zhttps://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/1431710.19053/01211048.14317https://repositorio.uptc.edu.co/handle/001/12527The main objective of this research is to establish the most important advances and research related to the discipline of innovation and service marketing through scientific production within the restaurant industry through a bibliometric study of the literature in which related the incidence of the topics innovation and marketing of services within this particular industry. The methodology was a systematic review that focused particularly on the analysis of the literature where it was possible to include research carried out at in empirical and retrospective fields. These articles were extracted from the LENS.ORG database. It is concluded that it is essential to understand the processes related to innovation, transforming ideas into facts, and facts into market positioning. Innovating is being able to visualize all those situations in a way to do things faster, cheaper and easier; while the marketing study presented strategic frameworks in the continuous search for both the service offered and the satisfaction perceived by customers.  JEL Codes: C14, M31 Received: 17/05/2021.  Accepted: 14/09/2022.  Published: 01/0122022.   El principal objetivo de esta investigación es establecer los más importantes avances e investigaciones relacionadas con la disciplina de la innovación y mercadotecnia de servicios a través de la producción científica dentro de la industria de restaurantes por medio de un estudio bibliométrico de la literatura en el que se relacionó la incidencia de los tópicos innovación y mercadotecnia de servicios dentro de esta particular industria. La metodología utilizada fue una revisión sistemática que se centró particularmente en el análisis de la literatura en donde fue posible incluir investigaciones realizadas en los ámbitos empírico y retrospectivo. Los artículos fueron extraídos de la base de datos LENS.ORG. Se concluye que es fundamental entender los procesos relacionados con la innovación, transformando las ideas en hechos, y los hechos en posicionamiento de mercado. Innovar es ser capaz de visualizar todas aquellas situaciones de una forma en que se puedan hacer cosas más rápidas, más económicas y sencillas. El estudio de la mercadotecnia presentó marcos estratégicos en la búsqueda continua tanto del servicio ofertado como de la satisfacción percibida por los clientes. Códigos JEL: C14, M31 Recibido: 17/05/2022. Aceptado: 14/09/2022. Publicado: 01/12/2022.application/pdftext/xmlspaspaUnidad Editorial UPTChttps://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/14317/12389https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/14317/13009Derechos de autor 2022 Mauro Alejandro Monroy Ceseñahttps://creativecommons.org/licenses/by-nc-nd/4.0/http://purl.org/coar/access_right/c_abf107http://purl.org/coar/access_right/c_abf2Inquietud Empresarial; Vol. 22 No. 2 (2022): Inquietud Empresarial 22(2) July-December 2022; 15-33Inquietud Empresarial; Vol. 22 Núm. 2 (2022): Inquietud Empresarial 22(2) Julio-Diciembre 2022; 15-330121-1048marketingservicesinnovationsatisfactionperceptionsmercadotecniaserviciosinnovaciónsatisfacciónpercepcionesBibliometric Study of the Innovation and Marketing of Services in the Restaurant IndustryEstudio bibliométrico de la innovación y mercadotecnia de servicios en la industria de restaurantes"text""texto"info:eu-repo/semantics/articlehttp://purl.org/coar/resource_type/c_2df8fbb1info:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a190http://purl.org/coar/version/c_970fb48d4fbd8a85Monroy Ceseña, Mauro Alejandro001/12527oai:repositorio.uptc.edu.co:001/125272025-07-18 11:31:30.681metadata.onlyhttps://repositorio.uptc.edu.coRepositorio Institucional UPTCrepositorio.uptc@uptc.edu.co
dc.title.en-US.fl_str_mv Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry
dc.title.es-ES.fl_str_mv Estudio bibliométrico de la innovación y mercadotecnia de servicios en la industria de restaurantes
title Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry
spellingShingle Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry
marketing
services
innovation
satisfaction
perceptions
mercadotecnia
servicios
innovación
satisfacción
percepciones
title_short Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry
title_full Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry
title_fullStr Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry
title_full_unstemmed Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry
title_sort Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry
dc.subject.en-US.fl_str_mv marketing
services
innovation
satisfaction
perceptions
topic marketing
services
innovation
satisfaction
perceptions
mercadotecnia
servicios
innovación
satisfacción
percepciones
dc.subject.es-ES.fl_str_mv mercadotecnia
servicios
innovación
satisfacción
percepciones
description The main objective of this research is to establish the most important advances and research related to the discipline of innovation and service marketing through scientific production within the restaurant industry through a bibliometric study of the literature in which related the incidence of the topics innovation and marketing of services within this particular industry. The methodology was a systematic review that focused particularly on the analysis of the literature where it was possible to include research carried out at in empirical and retrospective fields. These articles were extracted from the LENS.ORG database. It is concluded that it is essential to understand the processes related to innovation, transforming ideas into facts, and facts into market positioning. Innovating is being able to visualize all those situations in a way to do things faster, cheaper and easier; while the marketing study presented strategic frameworks in the continuous search for both the service offered and the satisfaction perceived by customers.  JEL Codes: C14, M31 Received: 17/05/2021.  Accepted: 14/09/2022.  Published: 01/0122022.   
publishDate 2022
dc.date.accessioned.none.fl_str_mv 2024-07-05T18:53:05Z
dc.date.available.none.fl_str_mv 2024-07-05T18:53:05Z
dc.date.none.fl_str_mv 2022-12-01
dc.type.en-US.fl_str_mv "text"
dc.type.es-ES.fl_str_mv "texto"
dc.type.none.fl_str_mv info:eu-repo/semantics/article
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
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dc.type.version.none.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.coarversion.none.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a190
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/14317
10.19053/01211048.14317
dc.identifier.uri.none.fl_str_mv https://repositorio.uptc.edu.co/handle/001/12527
url https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/14317
https://repositorio.uptc.edu.co/handle/001/12527
identifier_str_mv 10.19053/01211048.14317
dc.language.none.fl_str_mv spa
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/14317/12389
https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/14317/13009
dc.rights.es-ES.fl_str_mv Derechos de autor 2022 Mauro Alejandro Monroy Ceseña
https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.coar.none.fl_str_mv http://purl.org/coar/access_right/c_abf107
rights_invalid_str_mv Derechos de autor 2022 Mauro Alejandro Monroy Ceseña
https://creativecommons.org/licenses/by-nc-nd/4.0/
http://purl.org/coar/access_right/c_abf107
http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv application/pdf
text/xml
dc.publisher.es-ES.fl_str_mv Unidad Editorial UPTC
dc.source.en-US.fl_str_mv Inquietud Empresarial; Vol. 22 No. 2 (2022): Inquietud Empresarial 22(2) July-December 2022; 15-33
dc.source.es-ES.fl_str_mv Inquietud Empresarial; Vol. 22 Núm. 2 (2022): Inquietud Empresarial 22(2) Julio-Diciembre 2022; 15-33
dc.source.none.fl_str_mv 0121-1048
institution Universidad Pedagógica y Tecnológica de Colombia
repository.name.fl_str_mv Repositorio Institucional UPTC
repository.mail.fl_str_mv repositorio.uptc@uptc.edu.co
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