Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry
The main objective of this research is to establish the most important advances and research related to the discipline of innovation and service marketing through scientific production within the restaurant industry through a bibliometric study of the literature in which related the incidence of the...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2022
- Institución:
- Universidad Pedagógica y Tecnológica de Colombia
- Repositorio:
- RiUPTC: Repositorio Institucional UPTC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uptc.edu.co:001/12527
- Acceso en línea:
- https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/14317
https://repositorio.uptc.edu.co/handle/001/12527
- Palabra clave:
- marketing
services
innovation
satisfaction
perceptions
mercadotecnia
servicios
innovación
satisfacción
percepciones
- Rights
- License
- Derechos de autor 2022 Mauro Alejandro Monroy Ceseña