Marketing strategies for Colombian artisans in international markets

The objective of this article is to propose alternatives for the marketing of products from the Colombian handicraft sector in international markets by identifying the Colombian handicraft sector and its participation in those markets. This preliminary study will allow strategies that would enhance...

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Autores:
Tipo de recurso:
Fecha de publicación:
2021
Institución:
Universidad Pedagógica y Tecnológica de Colombia
Repositorio:
RiUPTC: Repositorio Institucional UPTC
Idioma:
spa
OAI Identifier:
oai:repositorio.uptc.edu.co:001/9932
Acceso en línea:
https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899
https://repositorio.uptc.edu.co/handle/001/9932
Palabra clave:
handicrafts
marketing
distribution
Artesanías
comercialización
distribución
artesanatos
comercialização
distribuição
Rights
License
Derechos de autor 2021 Revista Habitus: Semilleros de investigación
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network_name_str RiUPTC: Repositorio Institucional UPTC
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dc.title.en-US.fl_str_mv Marketing strategies for Colombian artisans in international markets
dc.title.es-ES.fl_str_mv Estrategias de comercialización para el sector artesanal colombiano en mercados internacionales
dc.title.pt-BR.fl_str_mv Estratégias de comercialização para o setor artesanal colombiano em mercados internacionais
title Marketing strategies for Colombian artisans in international markets
spellingShingle Marketing strategies for Colombian artisans in international markets
handicrafts
marketing
distribution
Artesanías
comercialización
distribución
artesanatos
comercialização
distribuição
title_short Marketing strategies for Colombian artisans in international markets
title_full Marketing strategies for Colombian artisans in international markets
title_fullStr Marketing strategies for Colombian artisans in international markets
title_full_unstemmed Marketing strategies for Colombian artisans in international markets
title_sort Marketing strategies for Colombian artisans in international markets
dc.subject.en-US.fl_str_mv handicrafts
marketing
distribution
topic handicrafts
marketing
distribution
Artesanías
comercialización
distribución
artesanatos
comercialização
distribuição
dc.subject.es-ES.fl_str_mv Artesanías
comercialización
distribución
dc.subject.pt-BR.fl_str_mv artesanatos
comercialização
distribuição
description The objective of this article is to propose alternatives for the marketing of products from the Colombian handicraft sector in international markets by identifying the Colombian handicraft sector and its participation in those markets. This preliminary study will allow strategies that would enhance the handicraft sector to be established. A non-experimental, descriptive, and documentary style methodological design was used. As a result, it was found that artisans have issues such as a lack of financial resources for the implementation of new technologies and training to fully understand the current market and its future interests. The study found that in order for artisans to have more opportunities to enter international markets and strengthen the sector, they must innovate, participate in events with fewer requirements, and create a company to have greater opportunities.
publishDate 2021
dc.date.accessioned.none.fl_str_mv 2024-07-05T17:07:08Z
dc.date.available.none.fl_str_mv 2024-07-05T17:07:08Z
dc.date.none.fl_str_mv 2021-05-14
dc.type.none.fl_str_mv info:eu-repo/semantics/article
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.version.none.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.coarversion.none.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a93
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899
10.19053/22158391.11899
dc.identifier.uri.none.fl_str_mv https://repositorio.uptc.edu.co/handle/001/9932
url https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899
https://repositorio.uptc.edu.co/handle/001/9932
identifier_str_mv 10.19053/22158391.11899
dc.language.none.fl_str_mv spa
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899/10580
https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899/10581
https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899/10582
https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899/11056
dc.rights.es-ES.fl_str_mv Derechos de autor 2021 Revista Habitus: Semilleros de investigación
https://creativecommons.org/licenses/by-nc-nd/4.0
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.coar.none.fl_str_mv http://purl.org/coar/access_right/c_abf10
rights_invalid_str_mv Derechos de autor 2021 Revista Habitus: Semilleros de investigación
https://creativecommons.org/licenses/by-nc-nd/4.0
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dc.format.none.fl_str_mv application/pdf
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dc.publisher.es-ES.fl_str_mv Uptc
dc.source.es-ES.fl_str_mv Revista Habitus: Semilleros de investigación; Vol. 1 Núm. 1 (2021); e11899
dc.source.none.fl_str_mv 2745-2166
2215-8391
institution Universidad Pedagógica y Tecnológica de Colombia
repository.name.fl_str_mv Repositorio Institucional UPTC
repository.mail.fl_str_mv repositorio.uptc@uptc.edu.co
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spelling 2021-05-142024-07-05T17:07:08Z2024-07-05T17:07:08Zhttps://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/1189910.19053/22158391.11899https://repositorio.uptc.edu.co/handle/001/9932The objective of this article is to propose alternatives for the marketing of products from the Colombian handicraft sector in international markets by identifying the Colombian handicraft sector and its participation in those markets. This preliminary study will allow strategies that would enhance the handicraft sector to be established. A non-experimental, descriptive, and documentary style methodological design was used. As a result, it was found that artisans have issues such as a lack of financial resources for the implementation of new technologies and training to fully understand the current market and its future interests. The study found that in order for artisans to have more opportunities to enter international markets and strengthen the sector, they must innovate, participate in events with fewer requirements, and create a company to have greater opportunities.El objetivo de este artículo es proponer alternativas para la comercialización de bienes del sector artesanal colombiano en mercados internacionales, mediante la identificación del sector artesanal colombiano y su participación en dichos mercados. De esta manera, se pueden establecer las estrategias que potenciarían el sector artesanal. Se utilizó un diseño metodológico no experimental, de tipo descriptivo y de carácter documental. Como resultado se encontró que los artesanos cuentan con falencias tales como falta de recursos económicos para la implementación de nuevas tecnologías y de capacitaciones para conocer cómo está el mercado actualmente y lo que este busca. Se concluye que los artesanos, para tener más oportunidades de ingreso a mercados internacionales y potencializar el sector, deben innovar, participar en ferias con menores requisitos y crear empresa para tener mayores oportunidades. O objetivo deste artigo é propor alternativas para a comercialização de bens do setor artesanal colombiano em mercados internacionais, mediante a identificação do setor artesanal colombiano e sua participação em ditos mercados. Desta maneira, podem ser estabelecidas as estratégias que potenciariam o setor artesanal. Utilizou-se um desenho metodológico não experimental, de tipo descritivo e de caráter documental. Como resultado encontrou-se que os artesãos contam com falências tais como falta de recursos econômicos para a implementação de novas tecnologias e de capacitações para conhecer como está o mercado atualmente e o que este busca. Conclui-se que os artesãos, para terem mais oportunidades de ingresso a mercados internacionais e potencializar o setor, devem inovar, participar em feiras com menores requisitos e criar empresa para terem maiores oportunidades. application/pdftext/htmlapplication/epub+ziptext/xmlspaspaUptchttps://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899/10580https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899/10581https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899/10582https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899/11056Derechos de autor 2021 Revista Habitus: Semilleros de investigaciónhttps://creativecommons.org/licenses/by-nc-nd/4.0http://purl.org/coar/access_right/c_abf10http://purl.org/coar/access_right/c_abf2Revista Habitus: Semilleros de investigación; Vol. 1 Núm. 1 (2021); e118992745-21662215-8391handicraftsmarketingdistributionArtesaníascomercializacióndistribuciónartesanatoscomercializaçãodistribuiçãoMarketing strategies for Colombian artisans in international marketsEstrategias de comercialización para el sector artesanal colombiano en mercados internacionalesEstratégias de comercialização para o setor artesanal colombiano em mercados internacionaisinfo:eu-repo/semantics/articlehttp://purl.org/coar/resource_type/c_2df8fbb1info:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a93http://purl.org/coar/version/c_970fb48d4fbd8a85Benavides, Laura AlejandraRedondo, Andrea Carolina001/9932oai:repositorio.uptc.edu.co:001/99322025-07-18 11:58:27.718metadata.onlyhttps://repositorio.uptc.edu.coRepositorio Institucional UPTCrepositorio.uptc@uptc.edu.co