Marketing strategies for Colombian artisans in international markets
The objective of this article is to propose alternatives for the marketing of products from the Colombian handicraft sector in international markets by identifying the Colombian handicraft sector and its participation in those markets. This preliminary study will allow strategies that would enhance...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad Pedagógica y Tecnológica de Colombia
- Repositorio:
- RiUPTC: Repositorio Institucional UPTC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uptc.edu.co:001/9932
- Acceso en línea:
- https://revistas.uptc.edu.co/index.php/semilleros_investigacion/article/view/11899
https://repositorio.uptc.edu.co/handle/001/9932
- Palabra clave:
- handicrafts
marketing
distribution
Artesanías
comercialización
distribución
artesanatos
comercialização
distribuição
- Rights
- License
- Derechos de autor 2021 Revista Habitus: Semilleros de investigación