Measuring of market orientation of handicraft companies in boyacá and its impact on business results

The paper includes a methodological proposal, from a broad conceptual review ofmarket orientation, to study the existence of a market-oriented behavior in the crafts sector in Boyacá, and the relationship between orientation and performance, to dowe study the concepts of market orientation proposed...

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Tipo de recurso:
http://purl.org/coar/resource_type/c_6527
Fecha de publicación:
2011
Institución:
Universidad Pedagógica y Tecnológica de Colombia
Repositorio:
RiUPTC: Repositorio Institucional UPTC
Idioma:
spa
OAI Identifier:
oai:repositorio.uptc.edu.co:001/11642
Acceso en línea:
https://revistas.uptc.edu.co/index.php/cenes/article/view/30
https://repositorio.uptc.edu.co/handle/001/11642
Palabra clave:
Orientation to the market
Crafts Sector
business performance
Orientación al mercado
sector de artesanías
rendimientos empresariales
Rights
License
Copyright (c) 2011 Sonia Yajqueline Mateus Riveros, Edison Jair Duque Oliva
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spelling 2011-12-052024-07-05T18:43:51Z2024-07-05T18:43:51Zhttps://revistas.uptc.edu.co/index.php/cenes/article/view/30https://repositorio.uptc.edu.co/handle/001/11642The paper includes a methodological proposal, from a broad conceptual review ofmarket orientation, to study the existence of a market-oriented behavior in the crafts sector in Boyacá, and the relationship between orientation and performance, to dowe study the concepts of market orientation proposed by Narver and Slater (1990) and Jaworsky and Kohli (1993), the adopted measurement scale MKTOR market orientation of Narver and Slater (1990), indicating that the OM is one-dimensional, consisting of three components: customer orientation, competition orientation and integration and coordination of functions.El trabajo recoge una propuesta metodológica, a partir de una amplia revisión conceptual sobre la orientación del mercado, para estudiar la existencia de un comportamiento orientado al mercado en el sector de las artesanías en Boyacá, y la relación entre la orientación y los resultados. Con este propósito se analizan las concepciones propuestas por Narver y Slater (1990) y por Jaworsky y Kohli, (1993), se adopta la escala de medida de orientación al mercado MKTOR, de Narver y Slater, (1990), la cual indica que la OM es unidimensional, y está compuesta por la orientación al cliente, la orientación a la competencia e integración y la coordinación de funciones.application/pdfspaspaUniversidad Pedagógica y Tecnológica de Colombiahttps://revistas.uptc.edu.co/index.php/cenes/article/view/30/31Copyright (c) 2011 Sonia Yajqueline Mateus Riveros, Edison Jair Duque Olivahttp://creativecommons.org/licenses/by-nc-sa/4.0http://purl.org/coar/access_right/c_abf28http://purl.org/coar/access_right/c_abf2Apuntes del Cenes; Volumen 30 N° 52: julio - diciembre de 2011; 183-202Apuntes del Cenes; Volumen 30 N° 52: julio - diciembre de 2011; 183-2022256-57790120-3053Orientation to the marketCrafts Sectorbusiness performanceOrientación al mercadosector de artesaníasrendimientos empresarialesMeasuring of market orientation of handicraft companies in boyacá and its impact on business resultsMedición de la orientación al mercado de las empresas del sector artesanal en Boyacá y su incidencia en los resultados empresarialesinfo:eu-repo/semantics/articlehttp://purl.org/coar/resource_type/c_6527http://purl.org/coar/resource_type/c_2df8fbb1info:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a111http://purl.org/coar/version/c_970fb48d4fbd8a85Riveros, Sonia Yajqueline MateusOliva, Edison Jair Duque001/11642oai:repositorio.uptc.edu.co:001/116422025-07-18 12:12:58.64metadata.onlyhttps://repositorio.uptc.edu.coRepositorio Institucional UPTCrepositorio.uptc@uptc.edu.co
dc.title.en-US.fl_str_mv Measuring of market orientation of handicraft companies in boyacá and its impact on business results
dc.title.es-ES.fl_str_mv Medición de la orientación al mercado de las empresas del sector artesanal en Boyacá y su incidencia en los resultados empresariales
title Measuring of market orientation of handicraft companies in boyacá and its impact on business results
spellingShingle Measuring of market orientation of handicraft companies in boyacá and its impact on business results
Orientation to the market
Crafts Sector
business performance
Orientación al mercado
sector de artesanías
rendimientos empresariales
title_short Measuring of market orientation of handicraft companies in boyacá and its impact on business results
title_full Measuring of market orientation of handicraft companies in boyacá and its impact on business results
title_fullStr Measuring of market orientation of handicraft companies in boyacá and its impact on business results
title_full_unstemmed Measuring of market orientation of handicraft companies in boyacá and its impact on business results
title_sort Measuring of market orientation of handicraft companies in boyacá and its impact on business results
dc.subject.en-US.fl_str_mv Orientation to the market
Crafts Sector
business performance
topic Orientation to the market
Crafts Sector
business performance
Orientación al mercado
sector de artesanías
rendimientos empresariales
dc.subject.es-ES.fl_str_mv Orientación al mercado
sector de artesanías
rendimientos empresariales
description The paper includes a methodological proposal, from a broad conceptual review ofmarket orientation, to study the existence of a market-oriented behavior in the crafts sector in Boyacá, and the relationship between orientation and performance, to dowe study the concepts of market orientation proposed by Narver and Slater (1990) and Jaworsky and Kohli (1993), the adopted measurement scale MKTOR market orientation of Narver and Slater (1990), indicating that the OM is one-dimensional, consisting of three components: customer orientation, competition orientation and integration and coordination of functions.
publishDate 2011
dc.date.accessioned.none.fl_str_mv 2024-07-05T18:43:51Z
dc.date.available.none.fl_str_mv 2024-07-05T18:43:51Z
dc.date.none.fl_str_mv 2011-12-05
dc.type.none.fl_str_mv info:eu-repo/semantics/article
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.spa.fl_str_mv http://purl.org/coar/resource_type/c_6527
dc.type.version.spa.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.coarversion.spa.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a111
format http://purl.org/coar/resource_type/c_6527
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.uptc.edu.co/index.php/cenes/article/view/30
dc.identifier.uri.none.fl_str_mv https://repositorio.uptc.edu.co/handle/001/11642
url https://revistas.uptc.edu.co/index.php/cenes/article/view/30
https://repositorio.uptc.edu.co/handle/001/11642
dc.language.none.fl_str_mv spa
dc.language.iso.spa.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.uptc.edu.co/index.php/cenes/article/view/30/31
dc.rights.en-US.fl_str_mv Copyright (c) 2011 Sonia Yajqueline Mateus Riveros, Edison Jair Duque Oliva
http://creativecommons.org/licenses/by-nc-sa/4.0
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.coar.spa.fl_str_mv http://purl.org/coar/access_right/c_abf28
rights_invalid_str_mv Copyright (c) 2011 Sonia Yajqueline Mateus Riveros, Edison Jair Duque Oliva
http://creativecommons.org/licenses/by-nc-sa/4.0
http://purl.org/coar/access_right/c_abf28
http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv application/pdf
dc.publisher.en-US.fl_str_mv Universidad Pedagógica y Tecnológica de Colombia
dc.source.en-US.fl_str_mv Apuntes del Cenes; Volumen 30 N° 52: julio - diciembre de 2011; 183-202
dc.source.es-ES.fl_str_mv Apuntes del Cenes; Volumen 30 N° 52: julio - diciembre de 2011; 183-202
dc.source.none.fl_str_mv 2256-5779
0120-3053
institution Universidad Pedagógica y Tecnológica de Colombia
repository.name.fl_str_mv Repositorio Institucional UPTC
repository.mail.fl_str_mv repositorio.uptc@uptc.edu.co
_version_ 1839633784887050240

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