Measuring of market orientation of handicraft companies in boyacá and its impact on business results
The paper includes a methodological proposal, from a broad conceptual review ofmarket orientation, to study the existence of a market-oriented behavior in the crafts sector in Boyacá, and the relationship between orientation and performance, to dowe study the concepts of market orientation proposed...
- Autores:
- Tipo de recurso:
- http://purl.org/coar/resource_type/c_6527
- Fecha de publicación:
- 2011
- Institución:
- Universidad Pedagógica y Tecnológica de Colombia
- Repositorio:
- RiUPTC: Repositorio Institucional UPTC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uptc.edu.co:001/11642
- Acceso en línea:
- https://revistas.uptc.edu.co/index.php/cenes/article/view/30
https://repositorio.uptc.edu.co/handle/001/11642
- Palabra clave:
- Orientation to the market
Crafts Sector
business performance
Orientación al mercado
sector de artesanías
rendimientos empresariales
- Rights
- License
- Copyright (c) 2011 Sonia Yajqueline Mateus Riveros, Edison Jair Duque Oliva