Diseño de un modelo de negocio de alojamiento turístico en la Isla de San Andrés que integre experiencias culturales y gastronómicas ancestrales con prácticas de sostenibilidad

The "Ancestral Cultural and Gastronomic Tourism Accommodation on the Island of San Andrés – Ethnic Roots" project seeks to develop an accommodation proposal that combines the island's cultural and gastronomic richness with a sustainable and authentic approach, with the goal of improvi...

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Autores:: Downs Corpus, Beverly Corrin

Tipo de recurso:

Fecha de publicación:: 2025

Institución:: Corporación Universidad de la Costa

Repositorio:: REDICUC - Repositorio CUC

Idioma:: spa

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network_acronym_str	RCUC2
network_name_str	REDICUC - Repositorio CUC
repository_id_str
dc.title.spa.fl_str_mv	Diseño de un modelo de negocio de alojamiento turístico en la Isla de San Andrés que integre experiencias culturales y gastronómicas ancestrales con prácticas de sostenibilidad
title	Diseño de un modelo de negocio de alojamiento turístico en la Isla de San Andrés que integre experiencias culturales y gastronómicas ancestrales con prácticas de sostenibilidad
spellingShingle	Diseño de un modelo de negocio de alojamiento turístico en la Isla de San Andrés que integre experiencias culturales y gastronómicas ancestrales con prácticas de sostenibilidad Turismo cultural Gastronomía ancestral Sostenibilidad Desarrollo económico San Andrés Cultural tourism Ancestral gastronomy Sustainability Economic development
title_short	Diseño de un modelo de negocio de alojamiento turístico en la Isla de San Andrés que integre experiencias culturales y gastronómicas ancestrales con prácticas de sostenibilidad
title_full	Diseño de un modelo de negocio de alojamiento turístico en la Isla de San Andrés que integre experiencias culturales y gastronómicas ancestrales con prácticas de sostenibilidad
title_fullStr	Diseño de un modelo de negocio de alojamiento turístico en la Isla de San Andrés que integre experiencias culturales y gastronómicas ancestrales con prácticas de sostenibilidad
title_full_unstemmed	Diseño de un modelo de negocio de alojamiento turístico en la Isla de San Andrés que integre experiencias culturales y gastronómicas ancestrales con prácticas de sostenibilidad
title_sort	Diseño de un modelo de negocio de alojamiento turístico en la Isla de San Andrés que integre experiencias culturales y gastronómicas ancestrales con prácticas de sostenibilidad
dc.creator.fl_str_mv	Downs Corpus, Beverly Corrin
dc.contributor.advisor.none.fl_str_mv	Garcia Tamayo, Diana Santamaria Ruiz, Mauricio Junior
dc.contributor.author.none.fl_str_mv	Downs Corpus, Beverly Corrin
dc.contributor.jury.none.fl_str_mv	De la Rosa Viloria, Wilfrido Escobar Castillo, Adalberto Escorcia Guzmán, Jey
dc.subject.proposal.spa.fl_str_mv	Turismo cultural Gastronomía ancestral Sostenibilidad Desarrollo económico San Andrés
topic	Turismo cultural Gastronomía ancestral Sostenibilidad Desarrollo económico San Andrés Cultural tourism Ancestral gastronomy Sustainability Economic development
dc.subject.proposal.eng.fl_str_mv	Cultural tourism Ancestral gastronomy Sustainability Economic development
description	The "Ancestral Cultural and Gastronomic Tourism Accommodation on the Island of San Andrés – Ethnic Roots" project seeks to develop an accommodation proposal that combines the island's cultural and gastronomic richness with a sustainable and authentic approach, with the goal of improving the tourism offering and generating direct benefits for the local community. The main problem addressed is the lack of tourism alternatives that effectively integrate ancestral traditions and local gastronomy, while promoting economic development and heritage conservation. The methodology used includes an analysis of the local context, identification of tourism market needs, strategic project planning, and a financial feasibility study. The expected results are the creation of a tourist space that fosters interaction between visitors and the local culture, as well as job creation and the strengthening of cultural identity. It is concluded that the implementation of this project will significantly contribute to the development of tourism in San Andrés, promoting a sustainable and beneficial model for both tourists and island residents.
publishDate	2025
dc.date.accessioned.none.fl_str_mv	2025-07-24T16:47:35Z
dc.date.available.none.fl_str_mv	2025-07-24T16:47:35Z
dc.date.issued.none.fl_str_mv	2025-05-03
dc.type.none.fl_str_mv	Trabajo de grado - Maestría
dc.type.content.none.fl_str_mv	Text
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dc.type.version.none.fl_str_mv	info:eu-repo/semantics/acceptedVersion
status_str	acceptedVersion
dc.identifier.uri.none.fl_str_mv	https://hdl.handle.net/11323/14331
dc.identifier.instname.none.fl_str_mv	Corporación Universidad de la Costa
dc.identifier.reponame.none.fl_str_mv	REDICUC - Repositorio CUC
dc.identifier.repourl.none.fl_str_mv	https://repositorio.cuc.edu.co/
url	https://hdl.handle.net/11323/14331 https://repositorio.cuc.edu.co/
identifier_str_mv	Corporación Universidad de la Costa REDICUC - Repositorio CUC
dc.language.iso.none.fl_str_mv	spa
language	spa
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dc.publisher.none.fl_str_mv	Corporación Universidad de la Costa
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spelling	Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)https://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Garcia Tamayo, DianaSantamaria Ruiz, Mauricio JuniorDowns Corpus, Beverly CorrinDe la Rosa Viloria, WilfridoEscobar Castillo, AdalbertoEscorcia Guzmán, Jey2025-07-24T16:47:35Z2025-07-24T16:47:35Z2025-05-03https://hdl.handle.net/11323/14331Corporación Universidad de la CostaREDICUC - Repositorio CUChttps://repositorio.cuc.edu.co/The "Ancestral Cultural and Gastronomic Tourism Accommodation on the Island of San Andrés – Ethnic Roots" project seeks to develop an accommodation proposal that combines the island's cultural and gastronomic richness with a sustainable and authentic approach, with the goal of improving the tourism offering and generating direct benefits for the local community. The main problem addressed is the lack of tourism alternatives that effectively integrate ancestral traditions and local gastronomy, while promoting economic development and heritage conservation. The methodology used includes an analysis of the local context, identification of tourism market needs, strategic project planning, and a financial feasibility study. The expected results are the creation of a tourist space that fosters interaction between visitors and the local culture, as well as job creation and the strengthening of cultural identity. It is concluded that the implementation of this project will significantly contribute to the development of tourism in San Andrés, promoting a sustainable and beneficial model for both tourists and island residents.El proyecto “Alojamiento Turismo Cultural y Gastronómico Ancestral en la Isla de San Andrés – Ethnic Roots” tiene como objetivo diseñar un modelo de negocios de alojamiento turístico en la Isla de San Andrés que integre experiencias culturales y gastronómicas ancestrales con prácticas de sostenibilidad. La problemática que se aborda radica en la limitada disponibilidad de alternativas turísticas que articulen de manera efectiva las tradiciones culturales y la gastronomía típica, al tiempo que se promueve la conservación del patrimonio y el desarrollo económico local. La metodología empleada contempla el análisis del contexto sociocultural y ambiental, la identificación de las necesidades del mercado turístico, la planificación estratégica del proyecto y un estudio de viabilidad financiera. Entre los resultados se destaca la creación de un espacio turístico que fomente la interacción significativa entre visitantes y comunidad, impulse la generación de empleo y contribuya al fortalecimiento de la identidad cultural. Se concluye que la implementación del proyecto aportará al desarrollo sostenible del turismo en la isla de San Andrés, beneficiando tanto a los residentes como a los turistas, desde un modelo basado en la inclusión y la valoración del patrimonio localLista de tablas y figuras 10--Tablas 10--Figuras 10--Introducción 11--Objetivos 12--Objetivo general 12--Objetivos específicos 12--Capítulo I 13--Planteamiento del problema 13--Definición del problema 13--Justificación 15--Justificación teórica 15--Justificación práctica 15--Justificación social 16--Delimitación de la investigación 18--Capitulo II 19--Antecedentes 19--Antecedentes internacionales 19--Antecedentes nacionales 21--Antecedentes locales 24--Centros de investigación 28--Capitulo III 29--Metodología 29--Capitulo IV 30--Empatizar 30--Definir 30--Idear 30--Prototipar 31--Probar 31--Buyer person 32--Tamaño de mercado 33--Validación del problema 35--Propuesta de valor 38--Modelo de negocio 38--Producto mínimo Viable (PMV) 43--Desarrollo del PMV para el proyecto 43--Descripción del PMV 44--Diseño de marca 47--Customer Journey Map del cliente 48-- Plan de marketing y endomarketing 49--Diseño de la estructura organizacional 51--Cultura organizacional 52--Presupuesto de proyecto 53--Elaboración del presupuesto detallado del proyecto 53--Proyecciones de flujo de caja y análisis de rentabilidad 53--Proyección de flujo de caja 54--Análisis de rentabilidad 54--Estado de resultados proyectado 54--Calculo de indicadores ROI Y SROI 55--Cálculo de SROI 55--Financiación y planificación financiera integrada 55--Aspectos legales del proyecto "Ethnic Roots" 58--Análisis integral de regulaciones y cumplimiento 58--Responsabilidad social para "Ethnic Roots" 58--Evaluación de impacto y sostenibilidad del proyecto 58--Impacto social 59--Impacto ambiental 59--Impacto económico 59--Plan de responsabilidad social corporativa (RSC) 60--Misión y visión con enfoque social y ambiental 60--Plan de acción 60--Código de ética 60--Sistema de medición y reporte de resultados 61--Indicadores de impacto social 61--Indicadores de impacto ambiental 62—Indicadores de impacto económico 65--Reporte de responsabilidad social 65--Conclusiones 66--Recomendaciones 67--Referencias 68Magíster en AdministraciónMaestría75 páginasapplication/pdfspaCorporación Universidad de la CostaCiencias empresariales 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C., & Bustamante Rodríguez, L. E. (2014). Estudios del sector gastronómico en la calle peatonal Spratt Bight de San Andrés. http://repository.unipiloto.edu.co/bitstream/handle/20.500.12277/337/00001673.pdfCastillo, M., & Rojas, T. (2019). Cultura y turismo en San Andrés: Una mirada a la conservación del patrimonio. Instituto de Investigaciones Caribe. http://www.investigacioncaribe.edu.co/publicaciones/cultura-turismo-sanandres.pdfChiavenato, I. (2017). Gestión del talento humano . McGraw-Hill.Conservación Internacional Colombia. (2023). Avance en el turismo sostenible: Se establecerán mesas de trabajo para el Archipiélago de San Andrés, Providencia y Santa Catalina . https://www.conservation.org.co/Noticias/lista-de-noticias/avance-en-el-turismo- sostenible-se-establecen-mesas-de-trabajo-para-el-archipi%C3%A9lago-de-san- andr%C3%A9s%2C-providencia-y-santa-catalinaDANE. (2022). Encuesta de turismo interno y receptor: indicadores básicos. 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A., & Rodríguez Angulo, F. J. (2013). Estrategias para turismo nativo en San Andrés. http://repository.unipiloto.edu.co/bitstream/handle/20.500.12277/9086/00001020%20Hen ao%20Carlos%20Andres.pdfHernández Ramírez, A., & Gómez Ocampo, J. (2019). Turismo sostenible en Colombia: Retos y oportunidades. Revista de Turismo y Desarrollo, 10(2), 35–50. http://www.revistaturismoydesarrollo.gov.co/index.php/RTD/article/view/10234Hooker, S. L. D., & Ballesteros, R. R. (2023). Desafíos y opciones para el turismo sostenible en el archipiélago de San Andrés. Revista La Casa del Maestro. https://revistascientificas.cuc.edu.co/RVCDM/article/download/5512/5193Jiménez, F., & Ordóñez, H. (2017). El rol de la gastronomía ancestral en la identidad turística de San Andrés. Centro de Estudios Caribe. http://www.centroestudioscaribe.edu.co/publicaciones/gastronomia-ancestral- sanandres.pdfKotler, P., & Keller, K. L. (2016). Dirección de marketing (15.ª ed.). Pearson.Lane, B. (2009). 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ara ejercer estos derechos sobre la Obra tal y como se indica a continuación:</p>
    <ol type="a">
      <li>Reproducir la Obra, incorporar la Obra en una o más Obras Colectivas, y reproducir la Obra incorporada en las Obras Colectivas.</li>
      <li>Distribuir copias o fonogramas de las Obras, exhibirlas públicamente, ejecutarlas públicamente y/o ponerlas a disposición pública, incluyéndolas como incorporadas en Obras Colectivas, según corresponda.</li>
      <li>Distribuir copias de las Obras Derivadas que se generen, exhibirlas públicamente, ejecutarlas públicamente y/o ponerlas a disposición pública.</li>
    </ol>
    <p>Los derechos mencionados anteriormente pueden ser ejercidos en todos los medios y formatos, actualmente conocidos o que se inventen en el futuro. Los derechos antes mencionados incluyen el derecho a realizar dichas modificaciones en la medida que sean técnicamente necesarias para ejercer los derechos en otro medio o formatos, pero de otra manera usted no está autorizado para realizar obras derivadas. Todos los derechos no otorgados expresamente por el Licenciante quedan por este medio reservados, incluyendo pero sin limitarse a aquellos que se mencionan en las secciones 4(d) y 4(e).</p>
  </li>
  <br/>
  <li>
    Restricciones.
    <p>La licencia otorgada en la anterior Sección 3 está expresamente sujeta y limitada por las siguientes restricciones:</p>
    <ol type="a">
      <li>Usted puede distribuir, exhibir públicamente, ejecutar públicamente, o poner a disposición pública la Obra sólo bajo las condiciones de esta Licencia, y Usted debe incluir una copia de esta licencia o del Identificador Universal de Recursos de la misma con cada copia de la Obra que distribuya, exhiba públicamente, ejecute públicamente o ponga a disposición pública. No es posible ofrecer o imponer ninguna condición sobre la Obra que altere o limite las condiciones de esta Licencia o el ejercicio de los derechos de los destinatarios otorgados en este documento. No es posible sublicenciar la Obra. Usted debe mantener intactos todos los avisos que hagan referencia a esta Licencia y a la cláusula de limitación de garantías. Usted no puede distribuir, exhibir públicamente, ejecutar públicamente, o poner a disposición pública la Obra con alguna medida tecnológica que controle el acceso o la utilización de ella de una forma que sea inconsistente con las condiciones de esta Licencia. Lo anterior se aplica a la Obra incorporada a una Obra Colectiva, pero esto no exige que la Obra Colectiva aparte de la obra misma quede sujeta a las condiciones de esta Licencia. Si Usted crea una Obra Colectiva, previo aviso de cualquier Licenciante debe, en la medida de lo posible, eliminar de la Obra Colectiva cualquier referencia a dicho Licenciante o al Autor Original, según lo solicitado por el Licenciante y conforme lo exige la cláusula 4(c).</li>
      <li>Usted no puede ejercer ninguno de los derechos que le han sido otorgados en la Sección 3 precedente de modo que estén principalmente destinados o directamente dirigidos a conseguir un provecho comercial o una compensación monetaria privada. El intercambio de la Obra por otras obras protegidas por derechos de autor, ya sea a través de un sistema para compartir archivos digitales (digital file-sharing) o de cualquier otra manera no será considerado como estar destinado principalmente o dirigido directamente a conseguir un provecho comercial o una compensación monetaria privada, siempre que no se realice un pago mediante una compensación monetaria en relación con el intercambio de obras protegidas por el derecho de autor.</li>
      <li>Si usted distribuye, exhibe públicamente, ejecuta públicamente o ejecuta públicamente en forma digital la Obra o cualquier Obra Derivada u Obra Colectiva, Usted debe mantener intacta toda la información de derecho de autor de la Obra y proporcionar, de forma razonable según el medio o manera que Usted esté utilizando: (i) el nombre del Autor Original si está provisto (o seudónimo, si fuere aplicable), y/o (ii) el nombre de la parte o las partes que el Autor Original y/o el Licenciante hubieren designado para la atribución (v.g., un instituto patrocinador, editorial, publicación) en la información de los derechos de autor del Licenciante, términos de servicios o de otras formas razonables; el título de la Obra si está provisto; en la medida de lo razonablemente factible y, si está provisto, el Identificador Uniforme de Recursos (Uniform Resource Identifier) que el Licenciante especifica para ser asociado con la Obra, salvo que tal URI no se refiera a la nota sobre los derechos de autor o a la información sobre el licenciamiento de la Obra; y en el caso de una Obra Derivada, atribuir el crédito identificando el uso de la Obra en la Obra Derivada (v.g., "Traducción Francesa de la Obra del Autor Original," o "Guión Cinematográfico basado en la Obra original del Autor Original"). Tal crédito puede ser implementado de cualquier forma razonable; en el caso, sin embargo, de Obras Derivadas u Obras Colectivas, tal crédito aparecerá, como mínimo, donde aparece el crédito de cualquier otro autor comparable y de una manera, al menos, tan destacada como el crédito de otro autor comparable.</li>
      <li>
        Para evitar toda confusión, el Licenciante aclara que, cuando la obra es una composición musical:
        <ol type="i">
          <li>Regalías por interpretación y ejecución bajo licencias generales. El Licenciante se reserva el derecho exclusivo de autorizar la ejecución pública o la ejecución pública digital de la obra y de recolectar, sea individualmente o a través de una sociedad de gestión colectiva de derechos de autor y derechos conexos (por ejemplo, SAYCO), las regalías por la ejecución pública o por la ejecución pública digital de la obra (por ejemplo Webcast) licenciada bajo licencias generales, si la interpretación o ejecución de la obra está primordialmente orientada por o dirigida a la obtención de una ventaja comercial o una compensación monetaria privada.</li>
          <li>Regalías por Fonogramas. El Licenciante se reserva el derecho exclusivo de recolectar, individualmente o a través de una sociedad de gestión colectiva de derechos de autor y derechos conexos (por ejemplo, los consagrados por la SAYCO), una agencia de derechos musicales o algún agente designado, las regalías por cualquier fonograma que Usted cree a partir de la obra (“versión cover”) y distribuya, en los términos del régimen de derechos de autor, si la creación o distribución de esa versión cover está primordialmente destinada o dirigida a obtener una ventaja comercial o una compensación monetaria privada.</li>
        </ol>
      </li>
      <li>Gestión de Derechos de Autor sobre Interpretaciones y Ejecuciones Digitales (WebCasting). Para evitar toda confusión, el Licenciante aclara que, cuando la obra sea un fonograma, el Licenciante se reserva el derecho exclusivo de autorizar la ejecución pública digital de la obra (por ejemplo, webcast) y de recolectar, individualmente o a través de una sociedad de gestión colectiva de derechos de autor y derechos conexos (por ejemplo, ACINPRO), las regalías por la ejecución pública digital de la obra (por ejemplo, webcast), sujeta a las disposiciones aplicables del régimen de Derecho de Autor, si esta ejecución pública digital está primordialmente dirigida a obtener una ventaja comercial o una compensación monetaria privada.</li>
    </ol>
  </li>
  <br/>
  <li>
    Representaciones, Garantías y Limitaciones de Responsabilidad.
    <p>A MENOS QUE LAS PARTES LO ACORDARAN DE OTRA FORMA POR ESCRITO, EL LICENCIANTE OFRECE LA OBRA (EN EL ESTADO EN EL QUE SE ENCUENTRA) “TAL CUAL”, SIN BRINDAR GARANTÍAS DE CLASE ALGUNA RESPECTO DE LA OBRA, YA SEA EXPRESA, IMPLÍCITA, LEGAL O CUALQUIERA OTRA, INCLUYENDO, SIN LIMITARSE A ELLAS, GARANTÍAS DE TITULARIDAD, COMERCIABILIDAD, ADAPTABILIDAD O ADECUACIÓN A PROPÓSITO DETERMINADO, AUSENCIA DE INFRACCIÓN, DE AUSENCIA DE DEFECTOS LATENTES O DE OTRO TIPO, O LA PRESENCIA O AUSENCIA DE ERRORES, SEAN O NO DESCUBRIBLES (PUEDAN O NO SER ESTOS DESCUBIERTOS). ALGUNAS JURISDICCIONES NO PERMITEN LA EXCLUSIÓN DE GARANTÍAS IMPLÍCITAS, EN CUYO CASO ESTA EXCLUSIÓN PUEDE NO APLICARSE A USTED.</p>
  </li>
  <br/>
  <li>
    Limitación de responsabilidad.
    <p>A MENOS QUE LO EXIJA EXPRESAMENTE LA LEY APLICABLE, EL LICENCIANTE NO SERÁ RESPONSABLE ANTE USTED POR DAÑO ALGUNO, SEA POR RESPONSABILIDAD EXTRACONTRACTUAL, PRECONTRACTUAL O CONTRACTUAL, OBJETIVA O SUBJETIVA, SE TRATE DE DAÑOS MORALES O PATRIMONIALES, DIRECTOS O INDIRECTOS, PREVISTOS O IMPREVISTOS PRODUCIDOS POR EL USO DE ESTA LICENCIA O DE LA OBRA, AUN CUANDO EL LICENCIANTE HAYA SIDO ADVERTIDO DE LA POSIBILIDAD DE DICHOS DAÑOS. ALGUNAS LEYES NO PERMITEN LA EXCLUSIÓN DE CIERTA RESPONSABILIDAD, EN CUYO CASO ESTA EXCLUSIÓN PUEDE NO APLICARSE A USTED.</p>
  </li>
  <br/>
  <li>
    Término.
    <ol type="a">
      <li>Esta Licencia y los derechos otorgados en virtud de ella terminarán automáticamente si Usted infringe alguna condición establecida en ella. Sin embargo, los individuos o entidades que han recibido Obras Derivadas o Colectivas de Usted de conformidad con esta Licencia, no verán terminadas sus licencias, siempre que estos individuos o entidades sigan cumpliendo íntegramente las condiciones de estas licencias. Las Secciones 1, 2, 5, 6, 7, y 8 subsistirán a cualquier terminación de esta Licencia.</li>
      <li>Sujeta a las condiciones y términos anteriores, la licencia otorgada aquí es perpetua (durante el período de vigencia de los derechos de autor de la obra). No obstante lo anterior, el Licenciante se reserva el derecho a publicar y/o estrenar la Obra bajo condiciones de licencia diferentes o a dejar de distribuirla en los términos de esta Licencia en cualquier momento; en el entendido, sin embargo, que esa elección no servirá para revocar esta licencia o que deba ser otorgada , bajo los términos de esta licencia), y esta licencia continuará en pleno vigor y efecto a menos que sea terminada como se expresa atrás. La Licencia revocada continuará siendo plenamente vigente y efectiva si no se le da término en las condiciones indicadas anteriormente.</li>
    </ol>
  </li>
  <br/>
  <li>
    Varios.
    <ol type="a">
      <li>Cada vez que Usted distribuya o ponga a disposición pública la Obra o una Obra Colectiva, el Licenciante ofrecerá al destinatario una licencia en los mismos términos y condiciones que la licencia otorgada a Usted bajo esta Licencia.</li>
      <li>Si alguna disposición de esta Licencia resulta invalidada o no exigible, según la legislación vigente, esto no afectará ni la validez ni la aplicabilidad del resto de condiciones de esta Licencia y, sin acción adicional por parte de los sujetos de este acuerdo, aquélla se entenderá reformada lo mínimo necesario para hacer que dicha disposición sea válida y exigible.</li>
      <li>Ningún término o disposición de esta Licencia se estimará renunciada y ninguna violación de ella será consentida a menos que esa renuncia o consentimiento sea otorgado por escrito y firmado por la parte que renuncie o consienta.</li>
      <li>Esta Licencia refleja el acuerdo pleno entre las partes respecto a la Obra aquí licenciada. No hay arreglos, acuerdos o declaraciones respecto a la Obra que no estén especificados en este documento. El Licenciante no se verá limitado por ninguna disposición adicional que pueda surgir en alguna comunicación emanada de Usted. Esta Licencia no puede ser modificada sin el consentimiento mutuo por escrito del Licenciante y Usted.</li>
    </ol>
  </li>
  <br/>
</ol>


Diseño de un modelo de negocio de alojamiento turístico en la Isla de San Andrés que integre experiencias culturales y gastronómicas ancestrales con prácticas de sostenibilidad

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