Automation and market opportunity analysis through the TAM SAM SOM methodology for new business development

Globalization has allowed companies to develop processes in order to be competitive and position themselves in the market. The high demand and supply of products and/or services have created the need to seek methods where skills such as adaptation and optimization play an important role in generatin...

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Autores:
Valencia López, Vanessa
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2024
Institución:
Institución Universitaria Politécnico Grancolombiano
Repositorio:
Alejandría Repositorio Institucional
Idioma:
spa
OAI Identifier:
oai:alejandria.poligran.edu.co:10823/7550
Acceso en línea:
http://hdl.handle.net/10823/7550
Palabra clave:
TAM SAM SOM
Gestión empresarial - internacionalización
Mercadeo - tamaño
Nuevos negocios
Internationalization
Market penetration
Market researc
Strategy
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License
Atribución-NoComercial-SinDerivadas 2.5 Colombia