Automation and market opportunity analysis through the TAM SAM SOM methodology for new business development
Globalization has allowed companies to develop processes in order to be competitive and position themselves in the market. The high demand and supply of products and/or services have created the need to seek methods where skills such as adaptation and optimization play an important role in generatin...
- Autores:
-
Valencia López, Vanessa
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2024
- Institución:
- Institución Universitaria Politécnico Grancolombiano
- Repositorio:
- Alejandría Repositorio Institucional
- Idioma:
- spa
- OAI Identifier:
- oai:alejandria.poligran.edu.co:10823/7550
- Acceso en línea:
- http://hdl.handle.net/10823/7550
- Palabra clave:
- TAM SAM SOM
Gestión empresarial - internacionalización
Mercadeo - tamaño
Nuevos negocios
Internationalization
Market penetration
Market researc
Strategy
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
