Estrategia de comercialización de panela orgánica hacia España desde una finca productora de caña de azúcar ubicada en Boyacá

In the search to know the most feasible marketing strategy for panela to Spain from a farm located in Boyacá, it is first thought that a way to enter an unknown and foreign market is through the formation of a strategy that contains the necessary variables and opportune to be able to carry out the p...