El greenwashing como estrategia de marketing en Colombia. El caso de la industria textil

The main objective of this study was to analyze the marketing strategies based on Greenwashing used by the textile industry in Colombia. For this purpose, a review of the current literature on greenwashing was carried out, which allowed the conceptualization and a scale for its identification based...

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Autores:

Tipo de recurso:

Fecha de publicación:

2024

Institución:

Universidad de América

Repositorio:

Lumieres

Idioma:

spa

OAI Identifier:

oai:repository.uamerica.edu.co:20.500.11839/9472

Acceso en línea:

https://hdl.handle.net/20.500.11839/9472

Palabra clave:

Marketing verde
Negocios verdes
Percepción de consumidores
Green Marketing
Green business
Consumer perception
Tesis y disertaciones académicas

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Atribución – No comercial