Desarrollo de mercado clientes B2B Sushi Break
Abstract Purpose The main purpose of this project is to develop a new customer segment for Sushi Break Company. Currently, the Company uses a B2C model and wants to explore the B2B market. Design/methodology/approach The methodology is based on the business model CANVAS with the objective of increas...
- Autores:
-
Hernández, Renata
Arenas, Martha
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2023
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- spa
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/130229
- Acceso en línea:
- https://hdl.handle.net/10906/130229
https://biblioteca2.icesi.edu.co/cgi-olib/?oid=362405
- Palabra clave:
- Catering
Sushi
Catering de sushi
Catering empresarial
Catering empresarial de sushi
Experiencias gastronómicas
B2B
Mercado
Ventas
Plan comercial
Propuesta de valor
Segmentos de clientes
LinkedIn
Tesis Especialización en Ventas
Catering
Sushi
Sushi catering
Business catering
Business sushi catering
Gastronomic experiences
B2B
Market
Sales
Business plan
Value proposition
Customer segments
LinkedIn
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/