Planeación estratégica the white label restaurant
This thesis work focuses on conducting simulations of three different scenarios for the SAVORA restaurant, with the aim of evaluating its performance in a competitive environment and analyzing the strategic decisions necessary to achieve success in the market. The scenarios are distinguished by vari...
- Autores:
-
Rojas, Helmuth Grautoff
Sandoval, Nayarin Méndez
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2023
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- spa
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/130237
- Acceso en línea:
- https://hdl.handle.net/10906/130237
https://biblioteca2.icesi.edu.co/cgi-olib/?oid=362397
- Palabra clave:
- Planeación estratégica
Simulación
Restaurante
Competencia
Estrategias
ROI
Percepción de calidad
Utilidad
Marketing
Innovación
Precio
Servicio
Tesis en Analítica aplicada a los negocios
Strategic planning
Simulation
Restaurant
Competition
Strategies
ROI
Perceived quality
Profit
Marketing
Innovation
Price
Service
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/
| Summary: | This thesis work focuses on conducting simulations of three different scenarios for the SAVORA restaurant, with the aim of evaluating its performance in a competitive environment and analyzing the strategic decisions necessary to achieve success in the market. The scenarios are distinguished by variations in the strength of the competition and the timing of its entry into the market. To achieve the set objectives, various variables that could be modified throughout the simulation were considered, such as dish prices, maintenance expenses, staff, marketing, menu updates, and capital requests. |
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