Planeación estratégica the white label restaurant

This thesis work focuses on conducting simulations of three different scenarios for the SAVORA restaurant, with the aim of evaluating its performance in a competitive environment and analyzing the strategic decisions necessary to achieve success in the market. The scenarios are distinguished by vari...

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Autores:
Rojas, Helmuth Grautoff
Sandoval, Nayarin Méndez
Tipo de recurso:
Tesis
Fecha de publicación:
2023
Institución:
Universidad ICESI
Repositorio:
Repositorio ICESI
Idioma:
spa
OAI Identifier:
oai:repository.icesi.edu.co:10906/130237
Acceso en línea:
https://hdl.handle.net/10906/130237
https://biblioteca2.icesi.edu.co/cgi-olib/?oid=362397
Palabra clave:
Planeación estratégica
Simulación
Restaurante
Competencia
Estrategias
ROI
Percepción de calidad
Utilidad
Marketing
Innovación
Precio
Servicio
Tesis en Analítica aplicada a los negocios
Strategic planning
Simulation
Restaurant
Competition
Strategies
ROI
Perceived quality
Profit
Marketing
Innovation
Price
Service
Rights
openAccess
License
http://creativecommons.org/licenses/by-nc-nd/4.0/