Planeación estratégica the white label restaurant
This thesis work focuses on conducting simulations of three different scenarios for the SAVORA restaurant, with the aim of evaluating its performance in a competitive environment and analyzing the strategic decisions necessary to achieve success in the market. The scenarios are distinguished by vari...
- Autores:
-
Rojas, Helmuth Grautoff
Sandoval, Nayarin Méndez
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2023
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- spa
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/130237
- Acceso en línea:
- https://hdl.handle.net/10906/130237
https://biblioteca2.icesi.edu.co/cgi-olib/?oid=362397
- Palabra clave:
- Planeación estratégica
Simulación
Restaurante
Competencia
Estrategias
ROI
Percepción de calidad
Utilidad
Marketing
Innovación
Precio
Servicio
Tesis en Analítica aplicada a los negocios
Strategic planning
Simulation
Restaurant
Competition
Strategies
ROI
Perceived quality
Profit
Marketing
Innovation
Price
Service
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/