Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.

Three interconnected research papers that collectively enhance our comprehension of the mechanisms by which digital intelligence tools, specifically Social Media Intelligence (SMI) and Artificial Intelligence (AI), influence strategic decision-making and collaborative effectiveness in Latin American...

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Autores:
Zarate Chujfi, Luis Alejandro
Tipo de recurso:
Fecha de publicación:
2025
Institución:
Colegio de Estudios Superiores de Administración
Repositorio:
Repositorio CESA
Idioma:
eng
OAI Identifier:
oai:repository.cesa.edu.co:10726/5903
Acceso en línea:
http://hdl.handle.net/10726/5903
https://repository.cesa.edu.co/
Palabra clave:
Social Media Intelligence, Artificial Intelligence, decision-making, collaborative effectiveness, Latin American organizations
658.406 Cambio organizacional
Transformación digital - Investigaciones
Redes sociales en línea
Inteligencia de negocios
Negocios - Toma de decisiones
Planeación estrátegica
Gobierno corporativo
Inteligencia artificial - Investigaciones
Empresas - Innovaciones tecnológicas
Rights
License
http://creativecommons.org/licenses/by-nc-nd/4.0/
id CESA2_4e53de54f85011f4e7858c24f85fed0e
oai_identifier_str oai:repository.cesa.edu.co:10726/5903
network_acronym_str CESA2
network_name_str Repositorio CESA
repository_id_str
dc.title.spa.fl_str_mv Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
title Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
spellingShingle Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
Social Media Intelligence, Artificial Intelligence, decision-making, collaborative effectiveness, Latin American organizations
658.406 Cambio organizacional
Transformación digital - Investigaciones
Redes sociales en línea
Inteligencia de negocios
Negocios - Toma de decisiones
Planeación estrátegica
Gobierno corporativo
Inteligencia artificial - Investigaciones
Empresas - Innovaciones tecnológicas
title_short Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
title_full Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
title_fullStr Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
title_full_unstemmed Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
title_sort Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
dc.creator.fl_str_mv Zarate Chujfi, Luis Alejandro
dc.contributor.advisor.spa.fl_str_mv Santa Florez, Ricardo Alberto
dc.contributor.author.spa.fl_str_mv Zarate Chujfi, Luis Alejandro
dc.contributor.orcid.spa.fl_str_mv Zarate Chujfi, Luis Alejandro [0009-0001-0945-5808]
Santa Flórez, Ricardo Alberto [0000-0003-2584-2928]
dc.contributor.scopus.spa.fl_str_mv Santa Flórez, Ricardo Alberto [35243462500]
dc.subject.spa.fl_str_mv Social Media Intelligence, Artificial Intelligence, decision-making, collaborative effectiveness, Latin American organizations
topic Social Media Intelligence, Artificial Intelligence, decision-making, collaborative effectiveness, Latin American organizations
658.406 Cambio organizacional
Transformación digital - Investigaciones
Redes sociales en línea
Inteligencia de negocios
Negocios - Toma de decisiones
Planeación estrátegica
Gobierno corporativo
Inteligencia artificial - Investigaciones
Empresas - Innovaciones tecnológicas
dc.subject.ddc.spa.fl_str_mv 658.406 Cambio organizacional
dc.subject.armarc.spa.fl_str_mv Transformación digital - Investigaciones
Redes sociales en línea
Inteligencia de negocios
Negocios - Toma de decisiones
Planeación estrátegica
Gobierno corporativo
Inteligencia artificial - Investigaciones
Empresas - Innovaciones tecnológicas
description Three interconnected research papers that collectively enhance our comprehension of the mechanisms by which digital intelligence tools, specifically Social Media Intelligence (SMI) and Artificial Intelligence (AI), influence strategic decision-making and collaborative effectiveness in Latin American organizations. Each paper examines a unique aspect of this more extensive investigation. However, they collectively constitute a cohesive trilogy that: (i) delineates the boundaries of senior management's confidence in SMI, (ii) reveals Biological sexbased disparities in the manner in which SMI is translated into decisions and performance, and (iii) illustrates the critical role of explicit digital strategy in leveraging AI and SMI to enhance decision quality and teamwork.
publishDate 2025
dc.date.accessioned.none.fl_str_mv 2025-06-27T21:45:06Z
dc.date.available.none.fl_str_mv 2025-06-27T21:45:06Z
dc.date.created.none.fl_str_mv 2025-06-16
dc.type.version.eng.fl_str_mv info:eu-repo/semantics/acceptedVersion
dc.type.local.spa.fl_str_mv Tesis/Trabajo de grado- Proyecto de innovación- Doctorado
dc.type.driver.none.fl_str_mv info:eu-repo/semantics/masterThesis
dc.type.redcol.none.fl_str_mv http://purl.org/coar/resource_type/c_46ec
status_str acceptedVersion
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10726/5903
dc.identifier.local.none.fl_str_mv DBA / Z36 2025
dc.identifier.instname.none.fl_str_mv Colegio de Estudios Superiores de Administración (CESA)
dc.identifier.repourl.none.fl_str_mv https://repository.cesa.edu.co/
url http://hdl.handle.net/10726/5903
https://repository.cesa.edu.co/
identifier_str_mv DBA / Z36 2025
Colegio de Estudios Superiores de Administración (CESA)
dc.language.iso.none.fl_str_mv eng
language eng
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dc.rights.local.spa.fl_str_mv Acceso restringido
dc.rights.creativecommons.none.fl_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
Acceso restringido
Attribution-NonCommercial-NoDerivatives 4.0 International
http://purl.org/coar/access_right/c_16ec
dc.format.extent.none.fl_str_mv 88 páginas
dc.format.mimetype.spa.fl_str_mv application/pdf
dc.coverage.spatial.spa.fl_str_mv América Latina
dc.publisher.program.none.fl_str_mv Doctorado en Administración de Empresas - DBA
dc.publisher.grantor.none.fl_str_mv Colegio de Estudios Superiores de Administración - CESA
institution Colegio de Estudios Superiores de Administración
bitstream.url.fl_str_mv https://repository.cesa.edu.co/bitstream/10726/5903/1/DBA_79939660_2025_1
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spelling Santa Florez, Ricardo Albertoaf0a143c-355c-4b79-92ba-14fb4193cc21Zarate Chujfi, Luis Alejandro0e0c1d8e-76ac-4405-9957-605bd1e7e842Zarate Chujfi, Luis Alejandro [0009-0001-0945-5808]Santa Flórez, Ricardo Alberto [0000-0003-2584-2928]Santa Flórez, Ricardo Alberto [35243462500]América Latina2025-06-27T21:45:06Z2025-06-27T21:45:06Z2025-06-16http://hdl.handle.net/10726/5903DBA / Z36 2025Colegio de Estudios Superiores de Administración (CESA)https://repository.cesa.edu.co/Three interconnected research papers that collectively enhance our comprehension of the mechanisms by which digital intelligence tools, specifically Social Media Intelligence (SMI) and Artificial Intelligence (AI), influence strategic decision-making and collaborative effectiveness in Latin American organizations. Each paper examines a unique aspect of this more extensive investigation. However, they collectively constitute a cohesive trilogy that: (i) delineates the boundaries of senior management's confidence in SMI, (ii) reveals Biological sexbased disparities in the manner in which SMI is translated into decisions and performance, and (iii) illustrates the critical role of explicit digital strategy in leveraging AI and SMI to enhance decision quality and teamwork.1. Perfomance ; 2. Literature Review ; 3. Methodology ; 4. Discussion ; 5. Conclusions.Doctor en Administración de Empresas, CESA.Social media has been recognized as an essential tool for developing cultural understanding, a critical variable for today's businesses to understand. The depth and importance of senior management across corporations to be used as a source to drive the business and develop the right business questions have yet to be fully explored. New data sources are needed to address emerging trends, cultural or category understanding, or to fuel business understanding. Social Media Intelligence (SMI), a technique for gathering and studying data from user-generated material posted on online platforms like X, blogs, and websites, has arisen as a supplement or even a replacement for more conventional data sources. As social media streams grow, it becomes relevant to understand how senior managers perceive this type of data as trustworthy for making better or more agile corporate decisions. Although SMI usage has grown in popularity over the past ten years, our findings indicate it is still emerging. A quantitative study demonstrates how SMI offers new potential for managers to improve their everyday decisions in many ways. However, it is still not perceived as a trustworthy source of information in Latin America.Doctorado88 páginasapplication/pdfenghttp://creativecommons.org/licenses/by-nc-nd/4.0/Acceso restringidoAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://purl.org/coar/access_right/c_16ecSocial Media Intelligence, Artificial Intelligence, decision-making, collaborative effectiveness, Latin American organizations658.406 Cambio organizacionalTransformación digital - InvestigacionesRedes sociales en líneaInteligencia de negociosNegocios - Toma de decisionesPlaneación estrátegicaGobierno corporativoInteligencia artificial - InvestigacionesEmpresas - Innovaciones tecnológicasDoes Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.info:eu-repo/semantics/acceptedVersionTesis/Trabajo de grado- Proyecto de innovación- Doctoradoinfo:eu-repo/semantics/masterThesishttp://purl.org/coar/resource_type/c_46ecDoctorado en Administración de Empresas - DBAColegio de Estudios Superiores de Administración - CESAORIGINALDBA_79939660_2025_1DBA_79939660_2025_1Main Articlesapplication/pdf1050388https://repository.cesa.edu.co/bitstream/10726/5903/1/DBA_79939660_2025_1d12b9d80a630a8183b4b5b70b8d8943fMD51metadata only accessLICENSElicense.txtlicense.txttext/plain; charset=utf-81872https://repository.cesa.edu.co/bitstream/10726/5903/3/license.txta9bdfa4f42f8a75ea7845ba5df7e9040MD53metadata only accessAU_DBA_79939660_2025_1AU_DBA_79939660_2025_1application/pdf1199094https://repository.cesa.edu.co/bitstream/10726/5903/4/AU_DBA_79939660_2025_1de5971af51a9dddaf8118ca95534fb6cMD54open accessTHUMBNAILDBA_79939660_2025_1.jpgDBA_79939660_2025_1.jpgIM Thumbnailimage/jpeg7728https://repository.cesa.edu.co/bitstream/10726/5903/5/DBA_79939660_2025_1.jpg26b9ecf92e602e870a51a89dd83f1414MD55open access10726/5903oai:repository.cesa.edu.co:10726/59032025-06-29 13:35:52.439metadata only accessBiblioteca Digital - CESAbiblioteca@cesa.edu.co