Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.

Three interconnected research papers that collectively enhance our comprehension of the mechanisms by which digital intelligence tools, specifically Social Media Intelligence (SMI) and Artificial Intelligence (AI), influence strategic decision-making and collaborative effectiveness in Latin American...

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Autores:: Zarate Chujfi, Luis Alejandro

Tipo de recurso:

Fecha de publicación:: 2025

Institución:: Colegio de Estudios Superiores de Administración

Repositorio:: Repositorio CESA

Idioma:: eng

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dc.title.spa.fl_str_mv	Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
title	Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
spellingShingle	Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations. Social Media Intelligence, Artificial Intelligence, decision-making, collaborative effectiveness, Latin American organizations 658.406 Cambio organizacional Transformación digital - Investigaciones Redes sociales en línea Inteligencia de negocios Negocios - Toma de decisiones Planeación estrátegica Gobierno corporativo Inteligencia artificial - Investigaciones Empresas - Innovaciones tecnológicas
title_short	Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
title_full	Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
title_fullStr	Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
title_full_unstemmed	Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
title_sort	Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
dc.creator.fl_str_mv	Zarate Chujfi, Luis Alejandro
dc.contributor.advisor.spa.fl_str_mv	Santa Florez, Ricardo Alberto
dc.contributor.author.spa.fl_str_mv	Zarate Chujfi, Luis Alejandro
dc.contributor.orcid.spa.fl_str_mv	Zarate Chujfi, Luis Alejandro [0009-0001-0945-5808] Santa Flórez, Ricardo Alberto [0000-0003-2584-2928]
dc.contributor.scopus.spa.fl_str_mv	Santa Flórez, Ricardo Alberto [35243462500]
dc.subject.spa.fl_str_mv	Social Media Intelligence, Artificial Intelligence, decision-making, collaborative effectiveness, Latin American organizations
topic	Social Media Intelligence, Artificial Intelligence, decision-making, collaborative effectiveness, Latin American organizations 658.406 Cambio organizacional Transformación digital - Investigaciones Redes sociales en línea Inteligencia de negocios Negocios - Toma de decisiones Planeación estrátegica Gobierno corporativo Inteligencia artificial - Investigaciones Empresas - Innovaciones tecnológicas
dc.subject.ddc.spa.fl_str_mv	658.406 Cambio organizacional
dc.subject.armarc.spa.fl_str_mv	Transformación digital - Investigaciones Redes sociales en línea Inteligencia de negocios Negocios - Toma de decisiones Planeación estrátegica Gobierno corporativo Inteligencia artificial - Investigaciones Empresas - Innovaciones tecnológicas
description	Three interconnected research papers that collectively enhance our comprehension of the mechanisms by which digital intelligence tools, specifically Social Media Intelligence (SMI) and Artificial Intelligence (AI), influence strategic decision-making and collaborative effectiveness in Latin American organizations. Each paper examines a unique aspect of this more extensive investigation. However, they collectively constitute a cohesive trilogy that: (i) delineates the boundaries of senior management's confidence in SMI, (ii) reveals Biological sexbased disparities in the manner in which SMI is translated into decisions and performance, and (iii) illustrates the critical role of explicit digital strategy in leveraging AI and SMI to enhance decision quality and teamwork.
publishDate	2025
dc.date.accessioned.none.fl_str_mv	2025-06-27T21:45:06Z
dc.date.available.none.fl_str_mv	2025-06-27T21:45:06Z
dc.date.created.none.fl_str_mv	2025-06-16
dc.type.version.eng.fl_str_mv	info:eu-repo/semantics/acceptedVersion
dc.type.local.spa.fl_str_mv	Tesis/Trabajo de grado- Proyecto de innovación- Doctorado
dc.type.driver.none.fl_str_mv	info:eu-repo/semantics/masterThesis
dc.type.redcol.none.fl_str_mv	http://purl.org/coar/resource_type/c_46ec
status_str	acceptedVersion
dc.identifier.uri.none.fl_str_mv	http://hdl.handle.net/10726/5903
dc.identifier.local.none.fl_str_mv	DBA / Z36 2025
dc.identifier.instname.none.fl_str_mv	Colegio de Estudios Superiores de Administración (CESA)
dc.identifier.repourl.none.fl_str_mv	https://repository.cesa.edu.co/
url	http://hdl.handle.net/10726/5903 https://repository.cesa.edu.co/
identifier_str_mv	DBA / Z36 2025 Colegio de Estudios Superiores de Administración (CESA)
dc.language.iso.none.fl_str_mv	eng
language	eng
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dc.format.extent.none.fl_str_mv	88 páginas
dc.format.mimetype.spa.fl_str_mv	application/pdf
dc.coverage.spatial.spa.fl_str_mv	América Latina
dc.publisher.program.none.fl_str_mv	Doctorado en Administración de Empresas - DBA
dc.publisher.grantor.none.fl_str_mv	Colegio de Estudios Superiores de Administración - CESA
institution	Colegio de Estudios Superiores de Administración
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spelling	Santa Florez, Ricardo Albertoaf0a143c-355c-4b79-92ba-14fb4193cc21Zarate Chujfi, Luis Alejandro0e0c1d8e-76ac-4405-9957-605bd1e7e842Zarate Chujfi, Luis Alejandro [0009-0001-0945-5808]Santa Flórez, Ricardo Alberto [0000-0003-2584-2928]Santa Flórez, Ricardo Alberto [35243462500]América Latina2025-06-27T21:45:06Z2025-06-27T21:45:06Z2025-06-16http://hdl.handle.net/10726/5903DBA / Z36 2025Colegio de Estudios Superiores de Administración (CESA)https://repository.cesa.edu.co/Three interconnected research papers that collectively enhance our comprehension of the mechanisms by which digital intelligence tools, specifically Social Media Intelligence (SMI) and Artificial Intelligence (AI), influence strategic decision-making and collaborative effectiveness in Latin American organizations. Each paper examines a unique aspect of this more extensive investigation. However, they collectively constitute a cohesive trilogy that: (i) delineates the boundaries of senior management's confidence in SMI, (ii) reveals Biological sexbased disparities in the manner in which SMI is translated into decisions and performance, and (iii) illustrates the critical role of explicit digital strategy in leveraging AI and SMI to enhance decision quality and teamwork.1. Perfomance ; 2. Literature Review ; 3. Methodology ; 4. Discussion ; 5. Conclusions.Doctor en Administración de Empresas, CESA.Social media has been recognized as an essential tool for developing cultural understanding, a critical variable for today's businesses to understand. The depth and importance of senior management across corporations to be used as a source to drive the business and develop the right business questions have yet to be fully explored. New data sources are needed to address emerging trends, cultural or category understanding, or to fuel business understanding. Social Media Intelligence (SMI), a technique for gathering and studying data from user-generated material posted on online platforms like X, blogs, and websites, has arisen as a supplement or even a replacement for more conventional data sources. As social media streams grow, it becomes relevant to understand how senior managers perceive this type of data as trustworthy for making better or more agile corporate decisions. Although SMI usage has grown in popularity over the past ten years, our findings indicate it is still emerging. A quantitative study demonstrates how SMI offers new potential for managers to improve their everyday decisions in many ways. However, it is still not perceived as a trustworthy source of information in Latin America.Doctorado88 páginasapplication/pdfenghttp://creativecommons.org/licenses/by-nc-nd/4.0/Acceso restringidoAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://purl.org/coar/access_right/c_16ecSocial Media Intelligence, Artificial Intelligence, decision-making, collaborative effectiveness, Latin American organizations658.406 Cambio organizacionalTransformación digital - InvestigacionesRedes sociales en líneaInteligencia de negociosNegocios - Toma de decisionesPlaneación estrátegicaGobierno corporativoInteligencia artificial - InvestigacionesEmpresas - Innovaciones tecnológicasDoes Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.info:eu-repo/semantics/acceptedVersionTesis/Trabajo de grado- Proyecto de innovación- Doctoradoinfo:eu-repo/semantics/masterThesishttp://purl.org/coar/resource_type/c_46ecDoctorado en Administración de Empresas - DBAColegio de Estudios Superiores de Administración - CESAORIGINALDBA_79939660_2025_1DBA_79939660_2025_1Main Articlesapplication/pdf1050388https://repository.cesa.edu.co/bitstream/10726/5903/1/DBA_79939660_2025_1d12b9d80a630a8183b4b5b70b8d8943fMD51metadata only accessLICENSElicense.txtlicense.txttext/plain; charset=utf-81872https://repository.cesa.edu.co/bitstream/10726/5903/3/license.txta9bdfa4f42f8a75ea7845ba5df7e9040MD53metadata only accessAU_DBA_79939660_2025_1AU_DBA_79939660_2025_1application/pdf1199094https://repository.cesa.edu.co/bitstream/10726/5903/4/AU_DBA_79939660_2025_1de5971af51a9dddaf8118ca95534fb6cMD54open accessTHUMBNAILDBA_79939660_2025_1.jpgDBA_79939660_2025_1.jpgIM Thumbnailimage/jpeg7728https://repository.cesa.edu.co/bitstream/10726/5903/5/DBA_79939660_2025_1.jpg26b9ecf92e602e870a51a89dd83f1414MD55open access10726/5903oai:repository.cesa.edu.co:10726/59032025-06-29 13:35:52.439metadata only accessBiblioteca Digital - CESAbiblioteca@cesa.edu.co

Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.

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