Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.

Three interconnected research papers that collectively enhance our comprehension of the mechanisms by which digital intelligence tools, specifically Social Media Intelligence (SMI) and Artificial Intelligence (AI), influence strategic decision-making and collaborative effectiveness in Latin American organizations. Each paper examines a unique aspect of this more extensive investigation. However, they collectively constitute a cohesive trilogy that: (i) delineates the boundaries of senior management's confidence in SMI, (ii) reveals Biological sexbased disparities in the manner in which SMI is translated into decisions and performance, and (iii) illustrates the critical role of explicit digital strategy in leveraging AI and SMI to enhance decision quality and teamwork.

• Autores: Zarate Chujfi, Luis Alejandro
• Fecha de publicación: 2025
• Institución: Colegio de Estudios Superiores de Administración
• Repositorio: Repositorio CESA
• Idioma: eng
• OAI Identifier: oai:repository.cesa.edu.co:10726/5903
• Acceso en línea: http://hdl.handle.net/10726/5903; https://repository.cesa.edu.co/
• Palabra clave: Social Media Intelligence, Artificial Intelligence, decision-making, collaborative effectiveness, Latin American organizations; 658.406 Cambio organizacional; Transformación digital - Investigaciones; Redes sociales en línea; Inteligencia de negocios; Negocios - Toma de decisiones; Planeación estrátegica; Gobierno corporativo; Inteligencia artificial - Investigaciones; Empresas - Innovaciones tecnológicas
• License: http://creativecommons.org/licenses/by-nc-nd/4.0/