Access to ICT Services in houses at the Base of the Pyramid in Venezuela

Objective: The article analyzes whether or not there is an association between the different levels of the BoP and their area of residence with the variables of access to ICT services in a region of Venezuela. Theoretical Framework: The literature review addresses the concepts of access to Informa...

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Autores:: Contreras-Velásquez, Julio César
Riaño-Garzón, Manuel
Londoño, José Albán
Espinosa Castro, Jhon Franklin
García, Jorge
González Parias, Carlos Hernán

Tipo de recurso:

Fecha de publicación:: 2024

Institución:: Universidad Simón Bolívar

Repositorio:: Repositorio Digital USB

Idioma:: eng

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dc.title.eng.fl_str_mv	Access to ICT Services in houses at the Base of the Pyramid in Venezuela
dc.title.translated.spa.fl_str_mv	Acceso a servicios TIC en viviendas de la base de la pirámide en Venezuela
dc.title.translated.por.fl_str_mv	Acesso A Serviços TIC Nas Casas Da Base Da Pirâmide Na Venezuela
title	Access to ICT Services in houses at the Base of the Pyramid in Venezuela
spellingShingle	Access to ICT Services in houses at the Base of the Pyramid in Venezuela Táchira Base de la pirámide Nivel socioeconómico Servicios TIC Bajos ingresos Base of the Pyramid Socioeconomic Level ICT Services Low Income Base da Pirâmide Nível Socioeconômico Serviços TIC Baixa Renda
title_short	Access to ICT Services in houses at the Base of the Pyramid in Venezuela
title_full	Access to ICT Services in houses at the Base of the Pyramid in Venezuela
title_fullStr	Access to ICT Services in houses at the Base of the Pyramid in Venezuela
title_full_unstemmed	Access to ICT Services in houses at the Base of the Pyramid in Venezuela
title_sort	Access to ICT Services in houses at the Base of the Pyramid in Venezuela
dc.creator.fl_str_mv	Contreras-Velásquez, Julio César Riaño-Garzón, Manuel Londoño, José Albán Espinosa Castro, Jhon Franklin García, Jorge González Parias, Carlos Hernán
dc.contributor.author.none.fl_str_mv	Contreras-Velásquez, Julio César Riaño-Garzón, Manuel Londoño, José Albán Espinosa Castro, Jhon Franklin García, Jorge González Parias, Carlos Hernán
dc.subject.spa.fl_str_mv	Táchira Base de la pirámide Nivel socioeconómico Servicios TIC Bajos ingresos
topic	Táchira Base de la pirámide Nivel socioeconómico Servicios TIC Bajos ingresos Base of the Pyramid Socioeconomic Level ICT Services Low Income Base da Pirâmide Nível Socioeconômico Serviços TIC Baixa Renda
dc.subject.keywords.eng.fl_str_mv	Base of the Pyramid Socioeconomic Level ICT Services Low Income
dc.subject.keywords.por.fl_str_mv	Base da Pirâmide Nível Socioeconômico Serviços TIC Baixa Renda
description	Objective: The article analyzes whether or not there is an association between the different levels of the BoP and their area of residence with the variables of access to ICT services in a region of Venezuela. Theoretical Framework: The literature review addresses the concepts of access to Information and Communication Technology services, as well as the concept of BoP population. Method: The data analyzed comes from 1,398 households in the Táchira region (Venezuela), which were segmented by poverty conditions, resulting in 675 in the BoP. To establish the association between variables, the Mann Whitney U test was used; The magnitude of the association has been determined using Cramér's V coefficients. Results and Discussion: The results show that access to landline telephone and cable TV services present a moderate association, with respect to socioeconomic levels; while in cell phone service, television ownership and internet service, the association is low. Little interest was evident on the part of public and private organizations in the internet services sector in serving this market segment, as they did not include it in their marketing strategies. Research Implications: These results allow companies in the ICT services sector that have the BoP as a target market to make a distinction in their marketing strategies between the levels of the BoP, since heterogeneity is evident. Originality/Value: The study uses an innovative method of classifying socioeconomic levels that facilitates comparison with other regions by not using income level as the only variable.
publishDate	2024
dc.date.issued.none.fl_str_mv	2024
dc.date.accessioned.none.fl_str_mv	2025-02-07T18:07:00Z
dc.date.available.none.fl_str_mv	2025-02-07T18:07:00Z
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dc.identifier.citation.eng.fl_str_mv	Contreras-Velásquez, J. C., Riaño-Garzon, M., Arias, J. A. L., Espinosa-Castro, J.-F., García-Navarro, J. I., & Parias, C. H. G. (2024). Access to Ict Services in Houses at the Base of the Pyramid in Venezuela . Revista De Gestão Social E Ambiental, 18(10), e08708. https://doi.org/10.24857/rgsa.v18n10-016
dc.identifier.issn.none.fl_str_mv	1981982X
dc.identifier.uri.none.fl_str_mv	https://hdl.handle.net/20.500.12442/16239
dc.identifier.doi.none.fl_str_mv	https://doi.org/10.24857/rgsa.v18n10-016
identifier_str_mv	Contreras-Velásquez, J. C., Riaño-Garzon, M., Arias, J. A. L., Espinosa-Castro, J.-F., García-Navarro, J. I., & Parias, C. H. G. (2024). Access to Ict Services in Houses at the Base of the Pyramid in Venezuela . Revista De Gestão Social E Ambiental, 18(10), e08708. https://doi.org/10.24857/rgsa.v18n10-016 1981982X
url	https://hdl.handle.net/20.500.12442/16239 https://doi.org/10.24857/rgsa.v18n10-016
dc.language.iso.none.fl_str_mv	eng
language	eng
dc.rights.eng.fl_str_mv	Attribution-NonCommercial-NoDerivs 3.0 United States
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dc.publisher.por.fl_str_mv	ANPAD - Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao
dc.source.por.fl_str_mv	Revista de Gestão Social e Ambiental
dc.source.spa.fl_str_mv	Vol. 18 No. 10 (2024)
institution	Universidad Simón Bolívar
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spelling	Contreras-Velásquez, Julio César9a7dc323-1bc0-4090-afb4-b5d5f2a6a83f600Riaño-Garzón, Manuel8bbf9df9-6b5a-4e36-b5c3-e43679fb1ed2600Londoño, José Albán07175bd6-9acd-4d02-9dee-9ca3fb2fc634600Espinosa Castro, Jhon Franklin741892a5-7e89-4475-9e81-cbd8346924ff600García, Jorge076dfdad-3de7-4163-ac4d-6561fc24e14e600González Parias, Carlos Hernán3652fccb-9dda-4920-9f14-5f5f187f57366002025-02-07T18:07:00Z2025-02-07T18:07:00Z2024Contreras-Velásquez, J. C., Riaño-Garzon, M., Arias, J. A. L., Espinosa-Castro, J.-F., García-Navarro, J. I., & Parias, C. H. G. (2024). Access to Ict Services in Houses at the Base of the Pyramid in Venezuela . Revista De Gestão Social E Ambiental, 18(10), e08708. https://doi.org/10.24857/rgsa.v18n10-0161981982Xhttps://hdl.handle.net/20.500.12442/16239https://doi.org/10.24857/rgsa.v18n10-016Objective: The article analyzes whether or not there is an association between the different levels of the BoP and their area of residence with the variables of access to ICT services in a region of Venezuela. Theoretical Framework: The literature review addresses the concepts of access to Information and Communication Technology services, as well as the concept of BoP population. Method: The data analyzed comes from 1,398 households in the Táchira region (Venezuela), which were segmented by poverty conditions, resulting in 675 in the BoP. To establish the association between variables, the Mann Whitney U test was used; The magnitude of the association has been determined using Cramér's V coefficients. Results and Discussion: The results show that access to landline telephone and cable TV services present a moderate association, with respect to socioeconomic levels; while in cell phone service, television ownership and internet service, the association is low. Little interest was evident on the part of public and private organizations in the internet services sector in serving this market segment, as they did not include it in their marketing strategies. Research Implications: These results allow companies in the ICT services sector that have the BoP as a target market to make a distinction in their marketing strategies between the levels of the BoP, since heterogeneity is evident. Originality/Value: The study uses an innovative method of classifying socioeconomic levels that facilitates comparison with other regions by not using income level as the only variable.Objetivo: El artículo analiza si existe o no asociación entre los diferentes niveles de la BoP y su zona de residencia con las variables de acceso a los servicios TIC en una región de Venezuela. Marco Teórico: La revisión de la literatura aborda los conceptos de acceso a servicios de Tecnología de Información y Comunicación, así como el concepto de población de la BdP. Método: Los datos analizados provienen de 1.398 viviendas de la región Táchira (Venezuela), las cuales fueron segmentados por condiciones de pobreza, resultando en 675 en la BdP. Para establecer la asociación entre variables se utilizó el test U de Mann Whitney; la magnitud de la asociación se ha determinado mediante los coeficientes V de Cramér. Resultados y Discusión: Los resultados muestran que el acceso a los servicios de telefonía fija y TV cable presentan asociación moderada, respecto a los niveles socioeconómicos; mientras que en el Servicio de telefonía celular, tenencia de televisor y servicio de internet, la asociación es baja. Se evidenció poco interés por parte de las organizaciones públicas y privadas del sector de servicios de internet en atender este segmento de mercado, al no incluirlo en sus estrategias de marketing. Implicaciones de la investigación: Estos resultados permiten a empresas del sector de servicios TIC que tienen la BdP como mercado objetivo hagan una distinción en sus estrategias de marketing entre los niveles de la BdP, ya que se evidencia heterogeneidad. Originalidad/Valor: El estudio utiliza un método innovador de clasificación de niveles socioeconómicos que facilita la comparación con otras regiones al no utilizar el nivel de ingresos como única variable.Objetivo: O artigo analisa se existe ou não associação entre os diferentes níveis da BoP e sua área de residência com as variáveis de acesso aos serviços de TIC em uma região da Venezuela. Referencial Teórico: A revisão da literatura aborda os conceitos de acesso aos serviços de Tecnologia da Informação e Comunicação, bem como o conceito de população da BoP. Método: Os dados analisados são provenientes de 1.398 domicílios da região de Táchira (Venezuela), que foram segmentados por condições de pobreza, resultando em 675 no BoP. Para estabelecer a associação entre as variáveis foi utilizado o teste U de Mann Whitney; A magnitude da associação foi determinada utilizando os coeficientes V de Cramér. Resultados e Discussão: Os resultados mostram que o acesso aos serviços de telefone fixo e TV a cabo apresentam associação moderada, no que diz respeito aos níveis socioeconômicos; enquanto no serviço de telefonia celular, propriedade de televisão e serviço de internet a associação é baixa. Foi evidente pouco interesse por parte das organizações públicas e privadas do sector de serviços de Internet em servir este segmento de mercado, uma vez que não o incluíram nas suas estratégias de marketing. Implicações da Pesquisa: Estes resultados permitem que as empresas do setor de serviços de TIC que têm o BoP como mercado-alvo façam uma distinção nas suas estratégias de marketing entre os níveis do BoP, uma vez que a heterogeneidade é evidente. Originalidade/Valor: O estudo utiliza um método inovador de classificação dos níveis socioeconômicos que facilita a comparação com outras regiões ao não utilizar o nível de renda como única variável.pdfengANPAD - Associacao Nacional de Pos-Graduacao e Pesquisa em AdministracaoAttribution-NonCommercial-NoDerivs 3.0 United Stateshttp://creativecommons.org/licenses/by-nc-nd/3.0/us/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Revista de Gestão Social e AmbientalVol. 18 No. 10 (2024)TáchiraBase de la pirámideNivel socioeconómicoServicios TICBajos ingresosBase of the PyramidSocioeconomic LevelICT ServicesLow IncomeBase da PirâmideNível SocioeconômicoServiços TICBaixa RendaAccess to ICT Services in houses at the Base of the Pyramid in VenezuelaAcceso a servicios TIC en viviendas de la base de la pirámide en VenezuelaAcesso A Serviços TIC Nas Casas Da Base Da Pirâmide Na Venezuelainfo:eu-repo/semantics/articleArtículo científicohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_2df8fbb1Camardiel, A., Vásquez, M., & Ramírez, G. 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Access to ICT Services in houses at the Base of the Pyramid in Venezuela

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