Relationship marketing in public management
his test proposes an approximation to the reality that one lives in Colombia as for the presentation of the public services, the service that these public entities offer to the consumers who in this case are the citizens and the position that they have the same opposite to these services, the relati...
- Autores:
-
Vega Castellanos, Erica Liseth
- Tipo de recurso:
- Fecha de publicación:
- 2013
- Institución:
- Universidad Militar Nueva Granada
- Repositorio:
- Repositorio UMNG
- Idioma:
- spa
- OAI Identifier:
- oai:repository.umng.edu.co:10654/10985
- Acceso en línea:
- https://hdl.handle.net/10654/10985
- Palabra clave:
- MERCADEO
ADMINISTRACION PUBLICA
SERVICIOS PUBLICOS
Marketing
Public Management
Public Services
State
Mercadeo
Gestión Publica
Servicios Publicos
Estado
- Rights
- License
- http://purl.org/coar/access_right/c_abf2
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|
| dc.title.eng.fl_str_mv |
Relationship marketing in public management |
| dc.title.spa.fl_str_mv |
Relación del marketing en la gestión pública |
| title |
Relationship marketing in public management |
| spellingShingle |
Relationship marketing in public management MERCADEO ADMINISTRACION PUBLICA SERVICIOS PUBLICOS Marketing Public Management Public Services State Mercadeo Gestión Publica Servicios Publicos Estado |
| title_short |
Relationship marketing in public management |
| title_full |
Relationship marketing in public management |
| title_fullStr |
Relationship marketing in public management |
| title_full_unstemmed |
Relationship marketing in public management |
| title_sort |
Relationship marketing in public management |
| dc.creator.fl_str_mv |
Vega Castellanos, Erica Liseth |
| dc.contributor.advisor.none.fl_str_mv |
Ceron Rincón, Alejandra |
| dc.contributor.author.none.fl_str_mv |
Vega Castellanos, Erica Liseth |
| dc.subject.lemb.spa.fl_str_mv |
MERCADEO ADMINISTRACION PUBLICA SERVICIOS PUBLICOS |
| topic |
MERCADEO ADMINISTRACION PUBLICA SERVICIOS PUBLICOS Marketing Public Management Public Services State Mercadeo Gestión Publica Servicios Publicos Estado |
| dc.subject.proposal.eng.fl_str_mv |
Marketing Public Management Public Services State |
| dc.subject.proposal.spa.fl_str_mv |
Mercadeo Gestión Publica Servicios Publicos Estado |
| description |
his test proposes an approximation to the reality that one lives in Colombia as for the presentation of the public services, the service that these public entities offer to the consumers who in this case are the citizens and the position that they have the same opposite to these services, the relation that exists of a product and / or service in the entities of the condition they are the public services that are offered as the health, the education, public domiciliary services it waters down, light, communications. |
| publishDate |
2013 |
| dc.date.issued.none.fl_str_mv |
2013-12-04 2014-03-11 |
| dc.date.accessioned.none.fl_str_mv |
2014-03-11T14:43:02Z |
| dc.date.available.none.fl_str_mv |
2014-03-11T14:43:02Z |
| dc.type.none.fl_str_mv |
info:eu-repo/semantics/bachelorThesis |
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http://purl.org/coar/resource_type/c_7a1f |
| dc.type.local.spa.fl_str_mv |
Trabajo de grado |
| dc.identifier.uri.none.fl_str_mv |
https://hdl.handle.net/10654/10985 |
| url |
https://hdl.handle.net/10654/10985 |
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spa |
| language |
spa |
| dc.rights.coar.fl_str_mv |
http://purl.org/coar/access_right/c_abf2 |
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http://purl.org/coar/access_right/c_abf2 |
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pdf |
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pdf |
| dc.publisher.spa.fl_str_mv |
Universidad Militar Nueva Granada |
| dc.publisher.program.spa.fl_str_mv |
Especialización en Finanzas y Administración Pública |
| dc.publisher.faculty.spa.fl_str_mv |
Facultad de Ciencias Económicas |
| institution |
Universidad Militar Nueva Granada |
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Ceron Rincón, AlejandraVega Castellanos, Erica LisethEspecialista en Finanzas y Administración Pública2014-03-11T14:43:02Z2014-03-11T14:43:02Z2014-03-112013-12-04https://hdl.handle.net/10654/10985his test proposes an approximation to the reality that one lives in Colombia as for the presentation of the public services, the service that these public entities offer to the consumers who in this case are the citizens and the position that they have the same opposite to these services, the relation that exists of a product and / or service in the entities of the condition they are the public services that are offered as the health, the education, public domiciliary services it waters down, light, communications.Este ensayo propone un acercamiento a la realidad que se vive en Colombia en cuanto a la prestación de los servicios públicos, el servicio que ofrecen estas entidades públicas a los consumidores que en este caso son los ciudadanos y la posición que tienen los mismos frente a estos servicios, a la relación que hay de un producto y/o servicio en las entidades del estado son los servicios públicos que se ofertan como la salud, la educación, servicios públicos domiciliarios agua, luz, comunicaciones.pdfpdfspaUniversidad Militar Nueva GranadaEspecialización en Finanzas y Administración PúblicaFacultad de Ciencias EconómicasRelationship marketing in public managementRelación del marketing en la gestión públicainfo:eu-repo/semantics/bachelorThesisTrabajo de gradohttp://purl.org/coar/resource_type/c_7a1fMERCADEOADMINISTRACION PUBLICASERVICIOS PUBLICOSMarketingPublic ManagementPublic ServicesStateMercadeoGestión PublicaServicios PublicosEstadohttp://purl.org/coar/access_right/c_abf2ORIGINALENSAYO RELACION DEL MARKETING CON LA GESTION PUBLICA.pdfapplication/pdf243027https://repository.umng.edu.co/bitstreams/eb98fbab-6075-40f5-bd0c-0d97832bdbe5/download1f7da5989b95fb42ead46bc72a8e9162MD51LICENSElicense.txttext/plain1529https://repository.umng.edu.co/bitstreams/f6803fc9-a750-4975-b74a-20b1ab69eca1/downloaddf0e4fde6f7d37cb484ba6262857ed52MD52TEXTENSAYO RELACION DEL MARKETING CON LA GESTION PUBLICA.pdf.txtExtracted texttext/plain39888https://repository.umng.edu.co/bitstreams/f2fee73c-79f1-44be-b24f-a0ca36cb0e68/downloadb8c513c0d6573700ae8240823554349fMD53THUMBNAILENSAYO RELACION DEL MARKETING CON LA GESTION PUBLICA.pdf.jpgIM Thumbnailimage/jpeg4084https://repository.umng.edu.co/bitstreams/17eae499-626b-4e15-8376-eb4bbee58999/download2025d54f8998a6750869ee16f943c379MD5410654/10985oai:repository.umng.edu.co:10654/109852025-10-28 15:36:13.574open.accesshttps://repository.umng.edu.coRepositorio Institucional UMNGbibliodigital@unimilitar.edu.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 |