Relationship marketing in public management
his test proposes an approximation to the reality that one lives in Colombia as for the presentation of the public services, the service that these public entities offer to the consumers who in this case are the citizens and the position that they have the same opposite to these services, the relati...
- Autores:
-
Vega Castellanos, Erica Liseth
- Tipo de recurso:
- Fecha de publicación:
- 2013
- Institución:
- Universidad Militar Nueva Granada
- Repositorio:
- Repositorio UMNG
- Idioma:
- spa
- OAI Identifier:
- oai:repository.umng.edu.co:10654/10985
- Acceso en línea:
- https://hdl.handle.net/10654/10985
- Palabra clave:
- MERCADEO
ADMINISTRACION PUBLICA
SERVICIOS PUBLICOS
Marketing
Public Management
Public Services
State
Mercadeo
Gestión Publica
Servicios Publicos
Estado
- Rights
- License
- http://purl.org/coar/access_right/c_abf2
| Summary: | his test proposes an approximation to the reality that one lives in Colombia as for the presentation of the public services, the service that these public entities offer to the consumers who in this case are the citizens and the position that they have the same opposite to these services, the relation that exists of a product and / or service in the entities of the condition they are the public services that are offered as the health, the education, public domiciliary services it waters down, light, communications. |
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