Capacidades dinámicas del marketing que inciden en los procesos de internacionalización de las Pymes latinoamericanas: Una revisioón de literatura.

Las capacidades dinámicas son aquellas competencias que se configuran, para dar respuesta de manera rápida a los cambios del entorno, dado que, las empresas se enfrentan a ambientes dinámicos derivados de la globalización y la libre competencia. Por otro lado, este documento se enfoca en las capacid...

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Autores:
Laiton Nivia, Natalia
Morales, Juan David
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2021
Institución:
Universidad de Ibagué
Repositorio:
Repositorio Universidad de Ibagué
Idioma:
spa
OAI Identifier:
oai:repositorio.unibague.edu.co:20.500.12313/5129
Acceso en línea:
https://hdl.handle.net/20.500.12313/5129
Palabra clave:
Pymes latinoamericanas - Capacidades Dinamicas
Pymes latinoamericanas - Marketing - Procesos de Internacionalización
Pymes latinoamericanas - Marketing
Capacidades dinámicas de marketing
Internacionalización
Pymes
Latinoamérica
Revisión literaria
Dynamic marketing capabilities
Internationalization
SMEs
Latin America
Literature review
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openAccess
License
http://purl.org/coar/access_right/c_abf2
id UNIBAGUE2_874ca050dca663d8de87e3c526750714
oai_identifier_str oai:repositorio.unibague.edu.co:20.500.12313/5129
network_acronym_str UNIBAGUE2
network_name_str Repositorio Universidad de Ibagué
repository_id_str
dc.title.spa.fl_str_mv Capacidades dinámicas del marketing que inciden en los procesos de internacionalización de las Pymes latinoamericanas: Una revisioón de literatura.
title Capacidades dinámicas del marketing que inciden en los procesos de internacionalización de las Pymes latinoamericanas: Una revisioón de literatura.
spellingShingle Capacidades dinámicas del marketing que inciden en los procesos de internacionalización de las Pymes latinoamericanas: Una revisioón de literatura.
Pymes latinoamericanas - Capacidades Dinamicas
Pymes latinoamericanas - Marketing - Procesos de Internacionalización
Pymes latinoamericanas - Marketing
Capacidades dinámicas de marketing
Internacionalización
Pymes
Latinoamérica
Revisión literaria
Dynamic marketing capabilities
Internationalization
SMEs
Latin America
Literature review
title_short Capacidades dinámicas del marketing que inciden en los procesos de internacionalización de las Pymes latinoamericanas: Una revisioón de literatura.
title_full Capacidades dinámicas del marketing que inciden en los procesos de internacionalización de las Pymes latinoamericanas: Una revisioón de literatura.
title_fullStr Capacidades dinámicas del marketing que inciden en los procesos de internacionalización de las Pymes latinoamericanas: Una revisioón de literatura.
title_full_unstemmed Capacidades dinámicas del marketing que inciden en los procesos de internacionalización de las Pymes latinoamericanas: Una revisioón de literatura.
title_sort Capacidades dinámicas del marketing que inciden en los procesos de internacionalización de las Pymes latinoamericanas: Una revisioón de literatura.
dc.creator.fl_str_mv Laiton Nivia, Natalia
Morales, Juan David
dc.contributor.advisor.none.fl_str_mv García, Paula Andrea
dc.contributor.author.none.fl_str_mv Laiton Nivia, Natalia
Morales, Juan David
dc.subject.armarc.none.fl_str_mv Pymes latinoamericanas - Capacidades Dinamicas
Pymes latinoamericanas - Marketing - Procesos de Internacionalización
Pymes latinoamericanas - Marketing
topic Pymes latinoamericanas - Capacidades Dinamicas
Pymes latinoamericanas - Marketing - Procesos de Internacionalización
Pymes latinoamericanas - Marketing
Capacidades dinámicas de marketing
Internacionalización
Pymes
Latinoamérica
Revisión literaria
Dynamic marketing capabilities
Internationalization
SMEs
Latin America
Literature review
dc.subject.proposal.spa.fl_str_mv Capacidades dinámicas de marketing
Internacionalización
Pymes
Latinoamérica
Revisión literaria
dc.subject.proposal.eng.fl_str_mv Dynamic marketing capabilities
Internationalization
SMEs
Latin America
Literature review
description Las capacidades dinámicas son aquellas competencias que se configuran, para dar respuesta de manera rápida a los cambios del entorno, dado que, las empresas se enfrentan a ambientes dinámicos derivados de la globalización y la libre competencia. Por otro lado, este documento se enfoca en las capacidades dinámicas de marketing, ya que estas capacidades son aquellas que transforman aquellos recursos de comercialización en ofertas de valor, para la perdurabilidad de la empresa. Por lo tanto, en el documento Capacidades dinámicas del marketing que inciden en los procesos de internacionalización de las Pymes latinoamericanas: Una revisión literaria, se encuentran las capacidades dinámicas de marketing que inciden de manera positiva en aquellos procesos de internacionalización de las Pymes de Latinoamérica, estas capacidades surgen de una revisión de documentos científicos y se filtró, para llegar a las capacidades dinámicas de marketing que se describen en el documento.
publishDate 2021
dc.date.issued.none.fl_str_mv 2021
dc.date.accessioned.none.fl_str_mv 2025-05-15T20:13:57Z
dc.date.available.none.fl_str_mv 2025-05-15T20:13:57Z
dc.type.none.fl_str_mv Trabajo de grado - Pregrado
dc.type.coar.none.fl_str_mv http://purl.org/coar/resource_type/c_7a1f
dc.type.content.none.fl_str_mv Text
dc.type.driver.none.fl_str_mv info:eu-repo/semantics/bachelorThesis
dc.type.redcol.none.fl_str_mv http://purl.org/redcol/resource_type/TP
dc.type.version.none.fl_str_mv info:eu-repo/semantics/acceptedVersion
format http://purl.org/coar/resource_type/c_7a1f
status_str acceptedVersion
dc.identifier.citation.none.fl_str_mv Laiton Nivia, N.; Morales, J.D. (2021). Capacidades dinámicas del marketing que inciden en los procesos de internacionalización de las Pymes latinoamericanas: Una revisión de literatura. [Trabajo de Grado, Universidad de Ibagué]. https://hdl.handle.net/20.500.12313/5129
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/20.500.12313/5129
identifier_str_mv Laiton Nivia, N.; Morales, J.D. (2021). Capacidades dinámicas del marketing que inciden en los procesos de internacionalización de las Pymes latinoamericanas: Una revisión de literatura. [Trabajo de Grado, Universidad de Ibagué]. https://hdl.handle.net/20.500.12313/5129
url https://hdl.handle.net/20.500.12313/5129
dc.language.iso.none.fl_str_mv spa
language spa
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spelling García, Paula Andrea1e344418-d027-4f62-93dd-aa71fffc5fd4-1Laiton Nivia, Nataliacbec73f1-c95a-44db-a6c4-278e8578470f-1Morales, Juan David3218e951-a3de-416b-81ad-f597f6b54281-12025-05-15T20:13:57Z2025-05-15T20:13:57Z2021Las capacidades dinámicas son aquellas competencias que se configuran, para dar respuesta de manera rápida a los cambios del entorno, dado que, las empresas se enfrentan a ambientes dinámicos derivados de la globalización y la libre competencia. Por otro lado, este documento se enfoca en las capacidades dinámicas de marketing, ya que estas capacidades son aquellas que transforman aquellos recursos de comercialización en ofertas de valor, para la perdurabilidad de la empresa. Por lo tanto, en el documento Capacidades dinámicas del marketing que inciden en los procesos de internacionalización de las Pymes latinoamericanas: Una revisión literaria, se encuentran las capacidades dinámicas de marketing que inciden de manera positiva en aquellos procesos de internacionalización de las Pymes de Latinoamérica, estas capacidades surgen de una revisión de documentos científicos y se filtró, para llegar a las capacidades dinámicas de marketing que se describen en el documento.Dynamic capabilities are those competencies that are configured to respond quickly to changes in the environment, given that companies face dynamic environments derived from globalization and free competition. On the other hand, this paper focuses on dynamic marketing capabilities, since these capabilities are those that transform marketing resources into value offers for the company's sustainability. Therefore, in the document Capacidades dinámicas del marketing que inciden en los procesos de internacionalización de las Pymes latinoamericanas: Una revisión literaria, we find the dynamic marketing capabilities that have a positive impact on the internationalization processes of Latin American SMEs. These capabilities arise from a review of scientific papers and were filtered to arrive at the dynamic marketing capabilities described in the document.PregradoProfesional en Mercadeo1. Introducción.....4 2. Formulación del Problema.....6 3. Objetivos.....8 3.1. Objetivo general.....8 3.2. Objetivos específicos.....8 4. Justificación.....8 5. Marco de Referencia.....9 5.1. Marco Teórico – Teoría de las capacidades dinámicas.....9 5.2. Marco Conceptual.....11 5.2.1. Capacidades dinámicas.....11 5.2.2. Capacidades de nivel cero o capacidades ordinarias.....11 5.2.3. Capacidades de primer orden.....11 5.2.4. Capacidades de segundo orden.....11 5.2.5. Capacidades de problemas Ad hoc.....11 5.2.6. Rutina Organizacional.....12 5.2.7. Innovación en marketing.....12 5.2.8. Capacidades dinámicas en la internacionalización.....12 5.2.9. Capacidades de Marketing.....12 6. Metodología.....13 7. Resultados.....14 7.1 Definir las capacidades dinámicas específicas más relevantes para la internacionalización de las PYMES latinoamericanas.....14 7.2. Identificar las principales capacidades dinámicas de marketing para la internacionalización de PYMES latinoamericanas.....33 7.3. Comprender los componentes de las capacidades dinámicas de marketing que inciden en los procesos de internacionalización de PYMES latinoamericanas.....39 8. Conclusiones.....50 9. Recomendaciones.....53 10. Referencias.....5482 páginasapplication/pdfLaiton Nivia, N.; Morales, J.D. (2021). Capacidades dinámicas del marketing que inciden en los procesos de internacionalización de las Pymes latinoamericanas: Una revisión de literatura. 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