A comprehensive tool for discovering and analyzing business strategies
The paper discusses strategic planning as a critical process for organizations to align long-term goals with actionable strategies while navigating competitive and uncertain environments. It highlights the theoretical importance of strategies in aligning vision with goals and practical applications...
- Autores:
-
Uribe Mosquera, Daniela
Forero Avila, Mariana
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2015
- Institución:
- Universidad de los Andes
- Repositorio:
- Séneca: repositorio Uniandes
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.uniandes.edu.co:1992/75446
- Acceso en línea:
- https://hdl.handle.net/1992/75446
- Palabra clave:
- Strategic planning
Business trategies
Catalogue of strategies
Decision-making Tool
Ingeniería
- Rights
- openAccess
- License
- https://repositorio.uniandes.edu.co/static/pdf/aceptacion_uso_es.pdf
| Summary: | The paper discusses strategic planning as a critical process for organizations to align long-term goals with actionable strategies while navigating competitive and uncertain environments. It highlights the theoretical importance of strategies in aligning vision with goals and practical applications in adapting to real-world challenges, particularly in high-uncertainty industries. However, existing tools for strategy formulation face issues such as excessive complexity, lack of adaptability to emerging trends, and vague definitions. To address these limitations, the paper proposes a structured, adaptable catalogue of business strategies integrated into a practical tool. This tool aims to simplify decision-making, ensure relevance to evolving contexts, and enhance strategic planning. The paper also outlines its methodology, literature review, structural principles, and practical applications, concluding with insights and future research directions. |
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