Warm, un proyecto para todas
At the intersection between communication design and functional fashion, Warm is born, a brand that offers innovative solutions to a common but still stigmatized experience in women's lives: menstruation. This project responds to the urgent need for garments that accompany the female body durin...
- Autores:
-
Camargo Gracia, Maria Alejandra
- Tipo de recurso:
- https://purl.org/coar/resource_type/c_7a1f
- Fecha de publicación:
- 2025
- Institución:
- Universidad El Bosque
- Repositorio:
- Repositorio U. El Bosque
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unbosque.edu.co:20.500.12495/14952
- Acceso en línea:
- https://hdl.handle.net/20.500.12495/14952
- Palabra clave:
- Menstruación
Cambios hormonales
Comodidad
Vinculo emocional
Tabúes
302.2
Menstruation
Hormonal changes
Comfort
Emotional bonding
- Rights
- License
- Attribution-NonCommercial-ShareAlike 4.0 International
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Warm, un proyecto para todas |
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Warm, a project for everyone |
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Warm, un proyecto para todas |
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Warm, un proyecto para todas Menstruación Cambios hormonales Comodidad Vinculo emocional Tabúes 302.2 Menstruation Hormonal changes Comfort Emotional bonding |
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Warm, un proyecto para todas |
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Warm, un proyecto para todas |
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Warm, un proyecto para todas |
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Warm, un proyecto para todas |
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Warm, un proyecto para todas |
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Camargo Gracia, Maria Alejandra |
| dc.contributor.advisor.none.fl_str_mv |
Barriga , Santiago |
| dc.contributor.author.none.fl_str_mv |
Camargo Gracia, Maria Alejandra |
| dc.subject.none.fl_str_mv |
Menstruación Cambios hormonales Comodidad Vinculo emocional Tabúes |
| topic |
Menstruación Cambios hormonales Comodidad Vinculo emocional Tabúes 302.2 Menstruation Hormonal changes Comfort Emotional bonding |
| dc.subject.ddc.none.fl_str_mv |
302.2 |
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Menstruation Hormonal changes Comfort Emotional bonding |
| description |
At the intersection between communication design and functional fashion, Warm is born, a brand that offers innovative solutions to a common but still stigmatized experience in women's lives: menstruation. This project responds to the urgent need for garments that accompany the female body during her hormonal changes, without affecting her physical performance, comfort or mental health. Through the use of sustainable textiles, ergonomic designs and an empathetic communication strategy, Warm seeks to establish an emotional and functional bond with its users. Beyond being a sportswear brand, it positions itself as a daily ally that understands and respects women's cycles. This thesis proposes a comprehensive communication design strategy for Warm, demonstrating how design can become a tool for social change, capable of breaking taboos, especially those related to menstruation and the role of women in sports and wellness. |
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2025 |
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2025-07-14T21:23:27Z |
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2025-05 |
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Seymour, K. (2020). Period poverty and the commodification of menstruation: Product-based solutions and their implications for health and gender equity. Culture, Health & Sexuality, 22(8), 905–920. Bobel, C. (2019). The managed body: Developing girls and menstrual health in the Global South. Palgrave Macmillan. Bobel, C. (2019). The managed body: Developing girls and menstrual health in the Global South. Palgrave Macmillan. López & Hernández, (2020). Moda funcional y sostenibilidad: tendencias y perspectivas. Fletcher, K. (2014). Sustainable fashion and textiles: Design journeys. Routledge. Bourdieu, P. (2000). La dominación masculina. Editorial Anagrama. Larraín, J. (2015). Diseño y género: perspectivas y prácticas para la equidad. Lunenfeld, P. (2003). Snap to grid: A user’s guide to digital arts, media, and cultures. MIT Press. Johnston-Robledo, I., & Chrisler, J. C. (2013). The menstrual mark: Menstruation as social stigma. Sex Roles, 68(1-2), 9–18. Lunenfeld, P. (2003). Snap to grid: A user’s guide to digital arts, media, and cultures. MIT Press. Neumeier, M. (2006). The brand gap: How to bridge the distance between business strategy and design. New Riders Pine, B. J., & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business a stage. Harvard Business Review Press. |
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Barriga , SantiagoCamargo Gracia, Maria Alejandra2025-07-14T21:23:27Z2025-07-14T21:23:27Z2025-05https://hdl.handle.net/20.500.12495/14952instname:Universidad El Bosquereponame:Repositorio Institucional Universidad El Bosquerepourl:https://repositorio.unbosque.edu.coAt the intersection between communication design and functional fashion, Warm is born, a brand that offers innovative solutions to a common but still stigmatized experience in women's lives: menstruation. This project responds to the urgent need for garments that accompany the female body during her hormonal changes, without affecting her physical performance, comfort or mental health. Through the use of sustainable textiles, ergonomic designs and an empathetic communication strategy, Warm seeks to establish an emotional and functional bond with its users. Beyond being a sportswear brand, it positions itself as a daily ally that understands and respects women's cycles. This thesis proposes a comprehensive communication design strategy for Warm, demonstrating how design can become a tool for social change, capable of breaking taboos, especially those related to menstruation and the role of women in sports and wellness.Diseñador de ComunicaciónPregradoEn la intersección entre el diseño de comunicación y la moda funcional nace Warm, una marca que ofrece soluciones innovadoras a una experiencia común, pero aún estigmatizada, en la vida de las mujeres: la menstruación. Este proyecto responde a la necesidad urgente de contar con prendas que acompañen al cuerpo femenino durante sus cambios hormonales, sin afectar su rendimiento físico, su comodidad ni su salud mental. A través del uso de textiles sostenibles, diseños ergonómicos y una estrategia de comunicación empática, Warm busca establecer un vínculo emocional y funcional con sus usuarias. Más allá de ser una marca de vestuario deportivo, se posiciona como una aliada diaria que comprende y respeta los ciclos femeninos. Esta tesis plantea una estrategia integral de diseño de comunicación para Warm, demostrando cómo el diseño puede convertirse en una herramienta de cambio social, capaz de romper tabúes, especialmente aquellos relacionados con la menstruación y el papel de la mujer en el deporte y el bienestar.application/pdfAttribution-NonCommercial-ShareAlike 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-sa/4.0/Acceso abiertohttps://purl.org/coar/access_right/c_abf2http://purl.org/coar/access_right/c_abf2MenstruaciónCambios hormonalesComodidadVinculo emocionalTabúes302.2MenstruationHormonal changesComfortEmotional bondingWarm, un proyecto para todasWarm, a project for everyoneDiseño de ComunicaciónUniversidad El BosqueFacultad de Creación y ComunicaciónTesis/Trabajo de grado - Monografía - Pregradohttps://purl.org/coar/resource_type/c_7a1fhttp://purl.org/coar/resource_type/c_7a1finfo:eu-repo/semantics/bachelorThesishttps://purl.org/coar/version/c_ab4af688f83e57aaSeymour, K. (2020). Period poverty and the commodification of menstruation: Product-based solutions and their implications for health and gender equity. Culture, Health & Sexuality, 22(8), 905–920. Bobel, C. (2019). The managed body: Developing girls and menstrual health in the Global South. Palgrave Macmillan.Bobel, C. (2019). The managed body: Developing girls and menstrual health in the Global South. Palgrave Macmillan.López & Hernández, (2020). Moda funcional y sostenibilidad: tendencias y perspectivas.Fletcher, K. (2014). Sustainable fashion and textiles: Design journeys. Routledge.Bourdieu, P. (2000). La dominación masculina. Editorial Anagrama.Larraín, J. (2015). Diseño y género: perspectivas y prácticas para la equidad.Lunenfeld, P. (2003). Snap to grid: A user’s guide to digital arts, media, and cultures. MIT Press.Johnston-Robledo, I., & Chrisler, J. C. (2013). The menstrual mark: Menstruation as social stigma. Sex Roles, 68(1-2), 9–18. Lunenfeld, P. (2003). Snap to grid: A user’s guide to digital arts, media, and cultures. MIT Press.Neumeier, M. (2006). The brand gap: How to bridge the distance between business strategy and design. New RidersPine, B. J., & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business a stage. 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