Más allá de la visión: tecnología y hábitos para transformar la salud visual

El proyecto analiza cómo la plataforma VisiónFutura IA, basada en inteligencia artificial y realidad aumentada, puede transformar el modelo de atención de Óptica Evolución en Guadalupe, Huila. El estudio evidencia altos niveles de exposición a pantallas, poca educación preventiva y barreras de acces...

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Autores:: Peña Cuellar, Paula Alejandra

Tipo de recurso:: https://purl.org/coar/resource_type/c_7a1f

Fecha de publicación:: 2025

Institución:: Universidad El Bosque

Repositorio:: Repositorio U. El Bosque

Idioma:: spa

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dc.title.none.fl_str_mv	Más allá de la visión: tecnología y hábitos para transformar la salud visual
dc.title.translated.none.fl_str_mv	Beyond Vision: Technology and Habits to Transform Visual Health.
title	Más allá de la visión: tecnología y hábitos para transformar la salud visual
spellingShingle	Más allá de la visión: tecnología y hábitos para transformar la salud visual Alfabetización visual Inteligencia artificial Marketing Realidad aumentada 382 Visual literacy Visual health Artificial intelligence Marketing
title_short	Más allá de la visión: tecnología y hábitos para transformar la salud visual
title_full	Más allá de la visión: tecnología y hábitos para transformar la salud visual
title_fullStr	Más allá de la visión: tecnología y hábitos para transformar la salud visual
title_full_unstemmed	Más allá de la visión: tecnología y hábitos para transformar la salud visual
title_sort	Más allá de la visión: tecnología y hábitos para transformar la salud visual
dc.creator.fl_str_mv	Peña Cuellar, Paula Alejandra
dc.contributor.advisor.none.fl_str_mv	Gonzalez Briñez, Mario Hernan
dc.contributor.author.none.fl_str_mv	Peña Cuellar, Paula Alejandra
dc.subject.none.fl_str_mv	Alfabetización visual Inteligencia artificial Marketing Realidad aumentada
topic	Alfabetización visual Inteligencia artificial Marketing Realidad aumentada 382 Visual literacy Visual health Artificial intelligence Marketing
dc.subject.ddc.none.fl_str_mv	382
dc.subject.keywords.none.fl_str_mv	Visual literacy Visual health Artificial intelligence Marketing
description	El proyecto analiza cómo la plataforma VisiónFutura IA, basada en inteligencia artificial y realidad aumentada, puede transformar el modelo de atención de Óptica Evolución en Guadalupe, Huila. El estudio evidencia altos niveles de exposición a pantallas, poca educación preventiva y barreras de acceso en la salud visual. A través de encuestas, grupos focales y diarios de hábitos, se encontró gran disposición de los pacientes para adoptar soluciones tecnológicas personalizadas. Se concluye que integrar IA, RA y marketing digital permite pasar de un enfoque correctivo a uno preventivo, inmersivo y centrado en el paciente, fortaleciendo la fidelización y el posicionamiento competitivo de la óptica
publishDate	2025
dc.date.accessioned.none.fl_str_mv	2025-09-04T15:52:17Z
dc.date.available.none.fl_str_mv	2025-09-04T15:52:17Z
dc.date.issued.none.fl_str_mv	2025-08
dc.type.coar.fl_str_mv	http://purl.org/coar/resource_type/c_7a1f
dc.type.local.spa.fl_str_mv	Tesis/Trabajo de grado - Monografía - Pregrado
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dc.type.driver.none.fl_str_mv	info:eu-repo/semantics/bachelorThesis
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dc.identifier.uri.none.fl_str_mv	https://hdl.handle.net/20.500.12495/17857
dc.identifier.instname.spa.fl_str_mv	instname:Universidad El Bosque
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url	https://hdl.handle.net/20.500.12495/17857
identifier_str_mv	instname:Universidad El Bosque reponame:Repositorio Institucional Universidad El Bosque repourl:https://repositorio.unbosque.edu.co
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dc.relation.references.none.fl_str_mv	Alvarez-Peregrina, C., Sánchez-Tena, M. Á., Martinez-Perez, C., & Villa-Collar, C. (2020). The relationship between screen and outdoor time with rates of myopia in Spanish children. Frontiers in public health, 8, 560378. https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2020.560378/full American Refractive Surgery Council. (s.f.). How digital device use affects your eyes. https://americanrefractivesurgerycouncil.org/digital-device-use-eyes/ Anbesu, E. W., & Lema, A. K. (2023). Prevalence of computer vision syndrome: a systematic review and meta-analysis. Scientific Reports, 13(1), 1801. https://www.nature.com/articles/s41598-023 28750-6 Arunchoknumlap, P., & Jonpradit, S. (2024). The impact of augmented reality (AR) advertising on consumer behavior: A comparative study of traditional and immersive marketing approaches. Journal of Management Science Sakon Nakhon Rajabhat University, 3(3), 91–112. https://link.springer.com/article/10.1057/s41262-025-00381-4 Ashford, J. (2021, October 29). Remote employees face new eyesight risks, survey shows concerns. Oklahoma Eye Care. https://ok.vision/remote-employees-face-new-eyesight-risks-survey-shows-concerns/ Burton, M. J., Ramke, J., Marques, A. P., Bourne, R. R., Congdon, N., Jones, I., ... & Faal, H. B. (2021). The lancet global health commission on global eye health: vision beyond 2020. The Lancet Global Health, 9(4), e489-e551. https://www.thelancet.com/journals/langlo/article/PIIS2214-109X(20)30488-5/fulltext Congreso de Colombia. (2012). Ley 1581 de 2012: Por la cual se dictan disposiciones generales para la protección de datos personales. Diario Oficial No. 48.587. https://www.funcionpublica.gov.co/eva/gestornormativo/norma.php?i=49981 Davey, P. G., & Ranganathan, A. (2025, March 03). Feast your eyes: diet and nutrition for optimal eye health. Frontiers in Nutrition, 12, 1579901. https://www.frontiersin.org/journals/nutrition/articles/10.3389/fnut.2025.1579901/full DU, Zhao; LIU, Jun; WANG, Tianjiao. Augmented reality marketing: A systematic literature review and an agenda for future inquiry. Frontiers in psychology, 2022, vol. 13, p. 925963. https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.925963/full Elam, A. R., Tseng, V. L., Rodriguez, T. M., Mike, E. V., Warren, A. K., Coleman, A. L., ... & Zebardast, N. (2022). Disparities in vision health and eye care. Ophthalmology, 129(10), e89-e113. https://www.sciencedirect.com/science/article/pii/S0161642022005280 Expert Market Research. (2025, January 3). Latin America eyewear market size and share outlook – Forecast trends and growth analysis report (2025–2034). https://www.expertmarketresearch.com/reports/latin-america-eyewear-market EyeQue. (2025). EyeQue VisionCheck – Vera-i. EyeQue. https://www.eyeque.com/verai/ Feldkaemper, M., & Schaeffel, F. (2013). An updated view on the role of dopamine in myopia. Experimental Eye Research, 114, 106–119. https://doi.org/10.1016/j.exer.2013.02.007 Fortune Business Insights. (2025, May 26). Latin America eyewear market size, share & COVID-19 impact analysis, by product type (spectacles {frames and lens}, sunglasses {plano and prescription}, and contact lenses {toric, multifocal, and sphere}), by distribution channel (retail store, online store, and ophthalmic clinics), and regional forecast, 2023–2030. https://www.fortunebusinessinsights.com/industry-reports/latin-america-eyewear-market106669 GlassesUSA. (2025). Virtual try-on glasses. GlassesUSA. https://www.glassesusa.com/gusa-try-it/glasses.html Grand View Research. (2023). Eyewear market size, share & trends analysis report by product (contact lenses, prescription (RX) glasses, sunglasses), by distribution channel (e-commerce, brick & mortar), by end use (female, kids), by price range, by region, and segment forecasts, 2025–2030. https://www.grandviewresearch.com/industry-analysis/eyewear-industry Gregory, A. (2024, September 24). Myopia will affect 740m children and teenagers by 2050, research suggests. The Guardian. https://www.theguardian.com/society/2024/sep/24/myopia-will-affect-740m-children-andteenagers-by-2050-research-suggests Gopakumar, M., Lee, G. Y., Choi, S., Chao, B., Peng, Y., Kim, J., & Wetzstein, G. (2024). Full-colour 3D holographic augmented-reality displays with metasurface waveguides. Nature, 629(8013), 791-797. https://www.nature.com/articles/s41586-024-07386-0 Guo, Z. (2024). Emotional Marketing and Consumer Behavior. Advances in Economics, Management and Political Sciences, 81, 266-272. https://www.researchgate.net/publication/383139867_Emotional_Marketing_and_Consumer_Behavior Ha, A., Lee, Y. J., Lee, M., Shim, S. R., & Kim, Y. K. (2025). Digital Screen Time and Myopia: A Systematic Review and Dose-Response Meta-Analysis. JAMA Network Open, 8(2). https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2830598 Hassan, B., Raja, H., Hassan, T., Akram, M. U., Abd-alrazaq, A. A., Yousefi, S., & Werghi, N. (2024). A comprehensive review of artificial intelligence models for screening major retinal diseases. Artificial Intelligence Review, 57(5), 111. https://doi.org/10.1007/s10462-024-10736-z He, Q., Chen, Z., Xie, C., Liu, L., Yang, H., & Wei, R. (2022). Relationship between dry eye disease and emotional disorder: The mediating effect of health anxiety. Frontiers in Public Health, 10, 771554. https://doi.org/10.3389/fpubh.2022.771554 IMARC Group. (2025). Latin America eyewear market report by product (spectacles, sunglasses, contact lenses), gender (men, women, unisex), distribution channel (optical stores, independent brand showrooms, online stores, retail stores), and country 2025–2033. https://www.imarcgroup.com/latin-america-eyewear-market Konarzewski, B., & Reiner, M. (2023, August). Augmented Shopping: Virtual Try-On Applications in Eyewear E-retail. In European Conference on Software Process Improvement (pp. 289-299). Cham: Springer Nature Switzerland. https://link.springer.com/chapter/10.1007/978-3-031-42310-9_21 Li, L., Liao, J., Fu, H., & Zong, B. (2022). The association between sedentary behavioral characteristics and poor vision among Chinese children and adolescents. Frontiers in Public Health, 10, 1043977. https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2022.1043977/ful Liang, J., Pu, Y., Chen, J., Liu, M., Ouyang, B., Jin, Z., ... & Chen, Y. (2025). Global prevalence, trend and projection of myopia in children and adolescents from 1990 to 2050: a comprehensive systematic review and meta-analysis. British Journal of Ophthalmology, 109(3), 362-371. https://bjo.bmj.com/content/109/3/362.abstract Mayer, H., Yee, L., Chui, M., & Roberts, R. (2025, January 28). Superagency in the workplace: Empowering people to unlock AI’s full potential. McKinsey & Company. https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/superagency-in-theworkplace-empowering-people-to-unlock-ais-full-potential-at-work McDowell, M. (2020, March 24). Fashion and beauty brands are taking AR more seriously. Vogue Business. https://www.voguebusiness.com/technology/fashion-beauty-brands-taking-ar-seriously Media Culture. (2024, October 24). Personalization as a necessity: The evolution of consumer expectations. https://mediaculture.com/blog/personalization-as-a-necessity-the-evolution-of-consumerexpectations/ Oh, Z. J., Odebunmi, A. T., Tu, G. Y., Teoh, Y. E., Thoe, W. M., Toh, Y. J., ..., & Kee, D. M. H. (2025). The influence of artificial intelligence on customer retention in the Asian e-commerce market. Asia Pacific Journal of Management and Education, 8(1), 1-17. https://www.ejournal.aibpmjournals.com/index.php/APJME/article/download/3865/pdf OpenAI. (2025). Imágenes generadas con inteligencia artificial sobre salud visual, marketing y tecnología. ChatGPT. https://chat.openai.com Organización Panamericana de la Salud. (2021). Salud visual y prevención de la ceguera. https://www.paho.org/es/temas/salud-visual PwC. (2024, October 9). Technology leaders are redefining business strategies: Election Insights 2024 – CIO Pulse Survey. PwC Executive Leadership Hub. https://www.pwc.com/us/en/executive-leadership-hub/library/election-insights-2024-technology-leaders.html Radanliev, P. (2025). Privacy, Ethics, Transparency, and Accountability in AI Systems for Wearable Devices. Frontiers in Digital Health, 7, 1431246. https://www.frontiersin.org/journals/digital-health/articles/10.3389/fdgth.2025.1431246/ Remountakis, M., Kotis, K., Kourtzis, B., & Tsekouras, G. E. (2023). ChatGPT and persuasive technologies for the management and delivery of personalized recommendations in hotel hospitality. 2307.14298. https://arxiv.org/abs/2307.14298 Rowan, J., Ammanath, B., Perricos, C., Sniderman, B., & Jarvis, D. (2024). The state of generative AI in the enterprise: 2024 year-end report. Deloitte Insights. Deloitte. https://www2.deloitte.com/us/en/pages/consulting/articles/state-of-generative-ai-inenterprise.html Shalbrack, C. (2023, March 27). The AR opportunity brands are missing. DEPT®. https://www.deptagency.com/insight/the-ar-opportunity-brands-are-missing/ Sheppard, A. L., & Wolffsohn, J. S. (2018). Digital eye strain: Prevalence, measurement and amelioration. BMJ Open Ophthalmology, 3(1), e000146. https://doi.org/10.1136/bmjophth-2018-000146 Smits, M., Kim, C. M., Van Goor, H., & Ludden, G. D. (2022). From digital health to digital well being: systematic scoping review. Journal of medical Internet research, 24(4), e33787 https://pmc.ncbi.nlm.nih.gov/articles/PMC9016508/ Sun, C., Yang, H., Hu, Y., Qu, Y., Hu, Y., Sun, Y., ... & Song, H. (2022). Association of sleep behaviour and pattern with the risk of glaucoma: a prospective cohort study in the UK Biobank. BMJ open, 12(11), e063676. https://bmjopen.bmj.com/content/12/11/e063676.abstract Varadarajan, A. V., Poplin, R., Blumer, K., Angermueller, C., Ledsam, J., Chopra, R., ... & Webster, D. R. (2018). Deep learning for predicting refractive error from retinal fundus images. Investigative ophthalmology & visual science, 59(7), 2861-2868. https://iovs.arvojournals.org/article.aspx?articleid=2683803 World Health Organization. (2023, August 10). Blindness and vision impairment. World Health Organization https://www.who.int/news-room/fact-sheets/detail/blindness-and-visual-impairment World Health Organization. (2019, October 8). World report on vision. World Health Organization. https://www.who.int/publications-detail-redirect/9789241516570 Wu, J. Y., & Kim, J. (2020). Prescription AR: a fully-customized prescription-embedded augmented reality display. Optics Express, 28(5), 6225-6241. https://opg.optica.org/oe/fulltext.cfm?uri=oe-28-5-6225&id=427671 Xu, K., Zhou, H., Zheng, H., Zhu, M., & Xin, Q. (2024). Intelligent classification and personalized recommendation of e-commerce products based on machine learning. arXiv preprint arXiv:2403.19345. https://arxiv.org/abs/2403.19345 Yaqub, M. (2024, October 23). 9+ augmented reality statistics marketers need to know. Business Dasher. https://businessdasher.com/augmented-reality-statistics/ Zhang, Q., Jiang, Y., Deng, C., & Wang, J. (2024). Effects and potential mechanisms of exercise and physical activity on eye health and ocular diseases. Frontiers in Medicine, 11, 1353624. https://pubmed.ncbi.nlm.nih.gov/38585147/
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spelling	Gonzalez Briñez, Mario HernanPeña Cuellar, Paula Alejandra2025-09-04T15:52:17Z2025-09-04T15:52:17Z2025-08https://hdl.handle.net/20.500.12495/17857instname:Universidad El Bosquereponame:Repositorio Institucional Universidad El Bosquerepourl:https://repositorio.unbosque.edu.coEl proyecto analiza cómo la plataforma VisiónFutura IA, basada en inteligencia artificial y realidad aumentada, puede transformar el modelo de atención de Óptica Evolución en Guadalupe, Huila. El estudio evidencia altos niveles de exposición a pantallas, poca educación preventiva y barreras de acceso en la salud visual. A través de encuestas, grupos focales y diarios de hábitos, se encontró gran disposición de los pacientes para adoptar soluciones tecnológicas personalizadas. Se concluye que integrar IA, RA y marketing digital permite pasar de un enfoque correctivo a uno preventivo, inmersivo y centrado en el paciente, fortaleciendo la fidelización y el posicionamiento competitivo de la ópticaProfesional en Marketing y Transformación DigitalPregradoThe project analyzes how the VisiónFutura AI platform, based on artificial intelligence and augmented reality, can transform the care model of Óptica Evolución in Guadalupe, Huila. The study shows high levels of screen exposure, little preventive education, and barriers to accessing visual health. Through surveys, focus groups, and habit diaries, a great willingness of patients to adopt personalized technological solutions was found. It concludes that integrating AI, AR, and digital marketing allows for a shift from a corrective approach to a preventive, immersive, and patient-centered one, strengthening customer loyalty and the competitive positioning of the optical store.application/pdfAttribution-NonCommercial-ShareAlike 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-sa/4.0/Acceso abiertohttps://purl.org/coar/access_right/c_abf2http://purl.org/coar/access_right/c_abf2Alfabetización visualInteligencia artificialMarketingRealidad aumentada382Visual literacyVisual healthArtificial intelligenceMarketingMás allá de la visión: tecnología y hábitos para transformar la salud visualBeyond Vision: Technology and Habits to Transform Visual Health.Marketing y Transformación DigitalUniversidad El BosqueFacultad de Ciencias Económicas y AdministrativasTesis/Trabajo de grado - Monografía - Pregradohttps://purl.org/coar/resource_type/c_7a1fhttp://purl.org/coar/resource_type/c_7a1finfo:eu-repo/semantics/bachelorThesishttps://purl.org/coar/version/c_970fb48d4fbd8a85Alvarez-Peregrina, C., Sánchez-Tena, M. Á., Martinez-Perez, C., & Villa-Collar, C. (2020). The relationship between screen and outdoor time with rates of myopia in Spanish children. Frontiers in public health, 8, 560378. https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2020.560378/fullAmerican Refractive Surgery Council. (s.f.). How digital device use affects your eyes. https://americanrefractivesurgerycouncil.org/digital-device-use-eyes/Anbesu, E. W., & Lema, A. K. (2023). Prevalence of computer vision syndrome: a systematic review and meta-analysis. Scientific Reports, 13(1), 1801. https://www.nature.com/articles/s41598-023 28750-6Arunchoknumlap, P., & Jonpradit, S. (2024). The impact of augmented reality (AR) advertising on consumer behavior: A comparative study of traditional and immersive marketing approaches. Journal of Management Science Sakon Nakhon Rajabhat University, 3(3), 91–112. https://link.springer.com/article/10.1057/s41262-025-00381-4Ashford, J. (2021, October 29). Remote employees face new eyesight risks, survey shows concerns. Oklahoma Eye Care. https://ok.vision/remote-employees-face-new-eyesight-risks-survey-shows-concerns/Burton, M. J., Ramke, J., Marques, A. P., Bourne, R. R., Congdon, N., Jones, I., ... & Faal, H. B. (2021). The lancet global health commission on global eye health: vision beyond 2020. The Lancet Global Health, 9(4), e489-e551. https://www.thelancet.com/journals/langlo/article/PIIS2214-109X(20)30488-5/fulltextCongreso de Colombia. (2012). Ley 1581 de 2012: Por la cual se dictan disposiciones generales para la protección de datos personales. Diario Oficial No. 48.587. https://www.funcionpublica.gov.co/eva/gestornormativo/norma.php?i=49981Davey, P. G., & Ranganathan, A. (2025, March 03). Feast your eyes: diet and nutrition for optimal eye health. Frontiers in Nutrition, 12, 1579901. https://www.frontiersin.org/journals/nutrition/articles/10.3389/fnut.2025.1579901/fullDU, Zhao; LIU, Jun; WANG, Tianjiao. Augmented reality marketing: A systematic literature review and an agenda for future inquiry. Frontiers in psychology, 2022, vol. 13, p. 925963. https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.925963/fullElam, A. R., Tseng, V. L., Rodriguez, T. M., Mike, E. V., Warren, A. K., Coleman, A. L., ... & Zebardast, N. (2022). Disparities in vision health and eye care. Ophthalmology, 129(10), e89-e113. https://www.sciencedirect.com/science/article/pii/S0161642022005280Expert Market Research. (2025, January 3). Latin America eyewear market size and share outlook – Forecast trends and growth analysis report (2025–2034). https://www.expertmarketresearch.com/reports/latin-america-eyewear-marketEyeQue. (2025). EyeQue VisionCheck – Vera-i. EyeQue. https://www.eyeque.com/verai/Feldkaemper, M., & Schaeffel, F. (2013). An updated view on the role of dopamine in myopia. Experimental Eye Research, 114, 106–119. https://doi.org/10.1016/j.exer.2013.02.007Fortune Business Insights. (2025, May 26). Latin America eyewear market size, share & COVID-19 impact analysis, by product type (spectacles {frames and lens}, sunglasses {plano and prescription}, and contact lenses {toric, multifocal, and sphere}), by distribution channel (retail store, online store, and ophthalmic clinics), and regional forecast, 2023–2030. https://www.fortunebusinessinsights.com/industry-reports/latin-america-eyewear-market106669GlassesUSA. (2025). Virtual try-on glasses. GlassesUSA. https://www.glassesusa.com/gusa-try-it/glasses.htmlGrand View Research. (2023). 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