Plan de marketing SERFELZ® Sertralina 50 Mg – Caja X 30 Tabletas Masticables Sabor A Menta
Este plan de marketing tiene como objetivo posicionar a Colpharma como líder en el mercado de los productos farmacéuticos para el tratamiento del cuadro de depresión severa, mediante el lanzamiento de SERFELZ® sertralina 50 mg – caja x 30 tabletas, a través de los factores claves de éxito, como lo s...
- Autores:
-
Prieto Linares, Héctor Dayan
Martinez Valdés, Ernesto Raul
Escobar Matiz, Felipe
Lombana Patarroyo, Cindy Daniela
- Tipo de recurso:
- https://purl.org/coar/resource_type/c_7a1f
- Fecha de publicación:
- 2025
- Institución:
- Universidad El Bosque
- Repositorio:
- Repositorio U. El Bosque
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unbosque.edu.co:20.500.12495/13997
- Acceso en línea:
- https://hdl.handle.net/20.500.12495/13997
- Palabra clave:
- Mercadeo
Farmacéutico
Gerencia
Comercial
658.8615
Marketing
Pharmaceutical
Management
Commercial
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 Internacional
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Plan de marketing SERFELZ® Sertralina 50 Mg – Caja X 30 Tabletas Masticables Sabor A Menta |
| dc.title.translated.none.fl_str_mv |
SERFELZ® Marketing Plan Sertraline 50 Mg - Box X 30 Mint Flavor Chewable Tablets |
| title |
Plan de marketing SERFELZ® Sertralina 50 Mg – Caja X 30 Tabletas Masticables Sabor A Menta |
| spellingShingle |
Plan de marketing SERFELZ® Sertralina 50 Mg – Caja X 30 Tabletas Masticables Sabor A Menta Mercadeo Farmacéutico Gerencia Comercial 658.8615 Marketing Pharmaceutical Management Commercial |
| title_short |
Plan de marketing SERFELZ® Sertralina 50 Mg – Caja X 30 Tabletas Masticables Sabor A Menta |
| title_full |
Plan de marketing SERFELZ® Sertralina 50 Mg – Caja X 30 Tabletas Masticables Sabor A Menta |
| title_fullStr |
Plan de marketing SERFELZ® Sertralina 50 Mg – Caja X 30 Tabletas Masticables Sabor A Menta |
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Plan de marketing SERFELZ® Sertralina 50 Mg – Caja X 30 Tabletas Masticables Sabor A Menta |
| title_sort |
Plan de marketing SERFELZ® Sertralina 50 Mg – Caja X 30 Tabletas Masticables Sabor A Menta |
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Prieto Linares, Héctor Dayan Martinez Valdés, Ernesto Raul Escobar Matiz, Felipe Lombana Patarroyo, Cindy Daniela |
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Hoyos, Héctor Iván |
| dc.contributor.author.none.fl_str_mv |
Prieto Linares, Héctor Dayan Martinez Valdés, Ernesto Raul Escobar Matiz, Felipe Lombana Patarroyo, Cindy Daniela |
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Mercadeo Farmacéutico Gerencia Comercial |
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Mercadeo Farmacéutico Gerencia Comercial 658.8615 Marketing Pharmaceutical Management Commercial |
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658.8615 |
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Marketing Pharmaceutical Management Commercial |
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Este plan de marketing tiene como objetivo posicionar a Colpharma como líder en el mercado de los productos farmacéuticos para el tratamiento del cuadro de depresión severa, mediante el lanzamiento de SERFELZ® sertralina 50 mg – caja x 30 tabletas, a través de los factores claves de éxito, como lo son la diferenciación farmacéutica por ser primera y única sertralina masticables sabor a menta, perfil de seguridad y eficacia y educación en salud mental y promoción de la app de FELIZIA. |
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2025 |
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2025-02-18T20:01:06Z |
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2025-02-18T20:01:06Z |
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2025-01-15 |
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1. Walters, K. (2014). The purpose and value of mHealth for the University of North Carolina at Chapel Hill: A white paper on mHealth. UNC Health Sciences Library. Recuperado el 10 de enero de 2022, de https://www.example.com 2. Bradway, M., Carrion, C., Vallespin, B., Saadatfard, O., Puigdomènech, E., Espallargues, M., Kotzeva, A. (2017). mHealth assessment: Conceptualization of a global framework. JMIR MHealth and UHealth, 5(5), e60. https://doi.org/10.2196/mhealth.7291 3. Garrido, S., Millington, C., Cheers, D., Boydell, K., Schubert, E., Meade, T., & Nguyen, Q. V. (2019). What works and what doesn't work? A systematic review of digital mental health interventions for depression and anxiety in young people. Frontiers in Psychiatry, 10, 759. https://doi.org/10.3389/fpsyt.2019.00759 4. Muñoz, A. O., Camacho, E., & Torous, J. (2021). Marketplace and literature review of Spanish language mental health apps. Frontiers in Digital Health, 3, 615366. https://doi.org/10.3389/fdgth.2021.615366 5. Duarte-Díaz, A., Perestelo-Pérez, L., Gelabert, E., Robles, N., Pérez-Navarro, A., Vidal-Alaball, J., Solà-Morales, O., Masnou Halls, A., & Carrión, C. (2023). Efficacy, safety, and evaluation criteria of mHealth interventions for depression: Systematic review. JMIR Mental Health, 10, e46877. https://doi.org/10.2196/46877 6. Jacobson, N. C., & Chung, Y. J. (2020). Passive sensing of prediction of moment-to-moment depressed mood among undergraduates with clinical levels of depression sample using smartphones. Sensors (Basel), 20(12), 3572. https://doi.org/10.3390/s20123572 7. Ospina-Pinillos, L., Davenport, T. A., Navarro-Mancilla, A. A., et al. (2020). Involving end users in adapting a Spanish version of a web-based mental health clinic for young people in Colombia: Exploratory study using participatory design methodologies. JMIR Mental Health, 7(2), e15914. https://doi.org/10.2196/15914 8. Mitchum, R. (n.d.). Apps and AI could help personalize depression diagnosis and treatment. UIC Today. Recuperado de https://today.uic.edu/apps-and-ai-could-help-personalize-depression-diagnosis-and-treatment/ 9. Bae, H., Shin, H., Ji, H., Kwon, J. S., Kim, H., & Hur, J. (2023). App-based interventions for moderate to severe depression: A systematic review and meta-analysis. JAMA Network Open, 6(11), e2344120. https://doi.org/10.1001/jamanetworkopen.2023.44120 10. National Public Radio (NPR). (2024, abril 4). The FDA has approved the first app to help treat depression. Recuperado de https://www.npr.org/2024/04/04/1242721542/the-fda-has-approved-the-first-app-to-help-treat-depression |
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Facultad de Ciencias Económicas y Administrativas |
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Hoyos, Héctor IvánPrieto Linares, Héctor DayanMartinez Valdés, Ernesto RaulEscobar Matiz, FelipeLombana Patarroyo, Cindy Daniela2025-02-18T20:01:06Z2025-02-18T20:01:06Z2025-01-15https://hdl.handle.net/20.500.12495/13997instname:Universidad El Bosquereponame:Repositorio Institucional Universidad El Bosquerepourl:https://repositorio.unbosque.edu.coEste plan de marketing tiene como objetivo posicionar a Colpharma como líder en el mercado de los productos farmacéuticos para el tratamiento del cuadro de depresión severa, mediante el lanzamiento de SERFELZ® sertralina 50 mg – caja x 30 tabletas, a través de los factores claves de éxito, como lo son la diferenciación farmacéutica por ser primera y única sertralina masticables sabor a menta, perfil de seguridad y eficacia y educación en salud mental y promoción de la app de FELIZIA.Especialista en Gerencia de Marketing FarmacéuticoEspecializaciónThis marketing plan aims to position Colpharma as a leader in the market of pharmaceutical products for the treatment of severe depression, by launching SERFELZ® sertraline 50 mg - box x 30 tablets, through key success factors, such as pharmaceutical differentiation for being the first and only mint-flavored chewable sertraline, safety and efficacy profile and mental health education and promotion of the FELIZIA app.application/pdfAttribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/Acceso abiertoinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2MercadeoFarmacéuticoGerenciaComercial658.8615MarketingPharmaceuticalManagementCommercialPlan de marketing SERFELZ® Sertralina 50 Mg – Caja X 30 Tabletas Masticables Sabor A MentaSERFELZ® Marketing Plan Sertraline 50 Mg - Box X 30 Mint Flavor Chewable TabletsEspecialización en Gerencia de Marketing FarmacéuticoUniversidad El BosqueFacultad de Ciencias Económicas y AdministrativasTesis/Trabajo de grado - Monografía - Especializaciónhttps://purl.org/coar/resource_type/c_7a1fhttp://purl.org/coar/resource_type/c_7a1finfo:eu-repo/semantics/bachelorThesishttps://purl.org/coar/version/c_ab4af688f83e57aa1. Walters, K. (2014). The purpose and value of mHealth for the University of North Carolina at Chapel Hill: A white paper on mHealth. UNC Health Sciences Library. Recuperado el 10 de enero de 2022, de https://www.example.com2. Bradway, M., Carrion, C., Vallespin, B., Saadatfard, O., Puigdomènech, E., Espallargues, M., Kotzeva, A. (2017). mHealth assessment: Conceptualization of a global framework. JMIR MHealth and UHealth, 5(5), e60. https://doi.org/10.2196/mhealth.72913. Garrido, S., Millington, C., Cheers, D., Boydell, K., Schubert, E., Meade, T., & Nguyen, Q. V. (2019). What works and what doesn't work? A systematic review of digital mental health interventions for depression and anxiety in young people. Frontiers in Psychiatry, 10, 759. https://doi.org/10.3389/fpsyt.2019.007594. Muñoz, A. O., Camacho, E., & Torous, J. (2021). Marketplace and literature review of Spanish language mental health apps. Frontiers in Digital Health, 3, 615366. https://doi.org/10.3389/fdgth.2021.6153665. Duarte-Díaz, A., Perestelo-Pérez, L., Gelabert, E., Robles, N., Pérez-Navarro, A., Vidal-Alaball, J., Solà-Morales, O., Masnou Halls, A., & Carrión, C. (2023). Efficacy, safety, and evaluation criteria of mHealth interventions for depression: Systematic review. JMIR Mental Health, 10, e46877. https://doi.org/10.2196/468776. Jacobson, N. C., & Chung, Y. J. (2020). Passive sensing of prediction of moment-to-moment depressed mood among undergraduates with clinical levels of depression sample using smartphones. Sensors (Basel), 20(12), 3572. https://doi.org/10.3390/s201235727. Ospina-Pinillos, L., Davenport, T. A., Navarro-Mancilla, A. A., et al. (2020). Involving end users in adapting a Spanish version of a web-based mental health clinic for young people in Colombia: Exploratory study using participatory design methodologies. JMIR Mental Health, 7(2), e15914. https://doi.org/10.2196/159148. Mitchum, R. (n.d.). Apps and AI could help personalize depression diagnosis and treatment. UIC Today. Recuperado de https://today.uic.edu/apps-and-ai-could-help-personalize-depression-diagnosis-and-treatment/9. Bae, H., Shin, H., Ji, H., Kwon, J. S., Kim, H., & Hur, J. (2023). App-based interventions for moderate to severe depression: A systematic review and meta-analysis. JAMA Network Open, 6(11), e2344120. https://doi.org/10.1001/jamanetworkopen.2023.4412010. National Public Radio (NPR). (2024, abril 4). The FDA has approved the first app to help treat depression. 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