Factibilidad para la creación de Spa Center en el municipio de Aguachica Cesar
El desarrollo del proyecto del SPA se plantea para desarrollar en el municipio de Aguachica; que es un municipio colombiano ubicado al sur del departamento del Cesar. Demográfica y económicamente es la segunda ciudad más importante del departamento, y el centro urbano de mayor crecimiento en la regi...
- Autores:
-
Silva Franco, Yenny Fernanda
Quiñonez Herrera, Victoria
- Tipo de recurso:
- http://purl.org/coar/version/c_b1a7d7d4d402bcce
- Fecha de publicación:
- 2016
- Institución:
- Universidad Industrial de Santander
- Repositorio:
- Repositorio UIS
- Idioma:
- spa
- OAI Identifier:
- oai:noesis.uis.edu.co:20.500.14071/33782
- Palabra clave:
- Servicio
Innovación
Calidad
Garantía
Terapias
Relajación.
The development of the Spa Center project is proposed to be established in the municipality of Aguachica. It is a Colombian city located in the southern area of the Cesar department. Demographically and economically the second most important city of the department
and the fastest growing urban center in the region. The people who live there is well known not only for being humble and hardworking but also gifted with many several features
which make the city an attractive opportunity for development. Also it must be taken into account the different projects being run
which makes Aguachica even more attractive for investment and productive projects which may lead to the growth of the local and regional economy. The following report establishes the feasibility of creating a Spa Center in the municipality of Aguachica
offering a high-quality service
with innovative and professional equipment in its field as the main target. Providing as well an important contribution to ecology
by using as raw material essential oils and chocolates. This project is aimed to the 42.995 inhabitants among men and women between the ages of 16 to 60 years old
in households in strata 1 or 2 from Aguachica and the surrounding towns. To achieve great impact on the demand it is planned to invest $ 4'620.000 as Product Launch Budget and $ 5'400.000 as Operating Budget. The company will start operating in the neighborhood Alto Prado in Aguachica
and will be constituted as a limited liability company
formed by the authors of the project. It will have a payroll of six people who will be in charge of different positions according to the functions that are generated in the company. The total investment will be $ 70.000.ooo of which the founding partners will contribute 60% for $42 million; to cover 100% of this investment it will be resorted a bank loan for $ 28 million from financial entities. The project has a positive NPV of $ 31
201
423 and an IRR of 32.61% with a recovery period of four years.
- Rights
- License
- Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)