Modelo de negocio de criptoarte usando NFT para estudiantes de la Universidad Distrital

Este trabajo tiene como objetivo diseñar un modelo de negocio apoyado en criptoarte que pueda ser utilizado por los estudiantes de la Universidad Distrital y les facilite la digitalización y monetización de sus obras artísticas. La investigación se lleva a cabo a través de una revisión sistemática d...

Full description

Autores:
Pintor González, David Alexander
Riaño Patiño, Juan Pablo
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2025
Institución:
Universidad Distrital Francisco José de Caldas
Repositorio:
RIUD: repositorio U. Distrital
Idioma:
spa
OAI Identifier:
oai:repository.udistrital.edu.co:11349/93770
Acceso en línea:
http://hdl.handle.net/11349/93770
Palabra clave:
Modelo de negocio
Criptoarte
NFT
Metaverso
Estudiantes
Ingeniería Industrial -- Tesis y disertaciones académicas
Business model
Crypto art
NFT
Metaverse
Students
Rights
License
Abierto (Texto Completo)
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dc.title.none.fl_str_mv Modelo de negocio de criptoarte usando NFT para estudiantes de la Universidad Distrital
dc.title.titleenglish.none.fl_str_mv Business model of crypto art using NFTs for students of Universidad Distrital
title Modelo de negocio de criptoarte usando NFT para estudiantes de la Universidad Distrital
spellingShingle Modelo de negocio de criptoarte usando NFT para estudiantes de la Universidad Distrital
Modelo de negocio
Criptoarte
NFT
Metaverso
Estudiantes
Ingeniería Industrial -- Tesis y disertaciones académicas
Business model
Crypto art
NFT
Metaverse
Students
title_short Modelo de negocio de criptoarte usando NFT para estudiantes de la Universidad Distrital
title_full Modelo de negocio de criptoarte usando NFT para estudiantes de la Universidad Distrital
title_fullStr Modelo de negocio de criptoarte usando NFT para estudiantes de la Universidad Distrital
title_full_unstemmed Modelo de negocio de criptoarte usando NFT para estudiantes de la Universidad Distrital
title_sort Modelo de negocio de criptoarte usando NFT para estudiantes de la Universidad Distrital
dc.creator.fl_str_mv Pintor González, David Alexander
Riaño Patiño, Juan Pablo
dc.contributor.advisor.none.fl_str_mv Rodríguez Rojas, Luz Andrea
dc.contributor.author.none.fl_str_mv Pintor González, David Alexander
Riaño Patiño, Juan Pablo
dc.contributor.orcid.none.fl_str_mv Rodríguez Rojas, Luz Andrea [0000-0003-0312-1177]
dc.subject.none.fl_str_mv Modelo de negocio
Criptoarte
NFT
Metaverso
Estudiantes
topic Modelo de negocio
Criptoarte
NFT
Metaverso
Estudiantes
Ingeniería Industrial -- Tesis y disertaciones académicas
Business model
Crypto art
NFT
Metaverse
Students
dc.subject.lemb.none.fl_str_mv Ingeniería Industrial -- Tesis y disertaciones académicas
dc.subject.keyword.none.fl_str_mv Business model
Crypto art
NFT
Metaverse
Students
description Este trabajo tiene como objetivo diseñar un modelo de negocio apoyado en criptoarte que pueda ser utilizado por los estudiantes de la Universidad Distrital y les facilite la digitalización y monetización de sus obras artísticas. La investigación se lleva a cabo a través de una revisión sistemática de la literatura existente, que permite identificar diferentes propuestas de valor apoyadas en criptoarte, los NFT y el metaverso. Además, se realiza una encuesta a 299 estudiantes de la Universidad Distrital que determina diferentes características de este segmento de mercado y algunas problemáticas a las que se enfrentan a la hora de intentar vender sus obras de arte. Como resultado, se obtiene un modelo de negocio que aborda diferentes necesidades del segmento de mercado de los estudiantes, permitiendo a la Universidad apoyar el crecimiento de sus estudiantes y, a su vez, obtener un beneficio económico.
publishDate 2025
dc.date.accessioned.none.fl_str_mv 2025-03-18T15:42:00Z
dc.date.available.none.fl_str_mv 2025-03-18T15:42:00Z
dc.date.created.none.fl_str_mv 2025-02-12
dc.type.none.fl_str_mv bachelorThesis
dc.type.degree.none.fl_str_mv Monografía
dc.type.driver.none.fl_str_mv info:eu-repo/semantics/bachelorThesis
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dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/11349/93770
url http://hdl.handle.net/11349/93770
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.references.none.fl_str_mv [1] Universidad Distrital Francisco José de Caldas. (n.d.). Misión y visión. https://www.udistrital.edu.co/nuestra-universidad/direccionamiento-estrategico/mision-vision
[2] Thorisdottir, T. S., & Johannsdottir, L. (2019). Sustainability within fashion business models: A systematic literature review. Sustainability, 11(8), 2233. https://doi.org/10.3390/su11082233
[3] Magretta, J. (2002). Why business models matter. Harvard Business Review, 80(5), 86–92, 133. http://designblog.uniandes.edu.co/blogs/dise2102pc/files/2013/08/Why_Business_Models_Matter2.pdf
[4] Toniut, H. R. (2020). El uso del modelo de negocio para la innovación empresarial: aportes de los principales autores. Palermo Business Review, (22), 139-156.
[5] Li, S., & Chen, Y. (2023). How nonfungible tokens empower business model innovation. Business Horizons, 66(4), 543–554. https://doi.org/10.1016/j.bushor.2022.10.006
[6] Mancuso, I., Petruzzelli, A. M., & Panniello, U. (2023). Digital business model innovation in metaverse: How to approach virtual economy opportunities. Information Processing & Management, 60(5), 103457.
[7] Zarifis, A., & Cheng, X. (2022). The business models of NFTs and fan tokens and how they build trust. Journal of Electronic Business & Digital Economics, 1(1/2), 138–151. https://doi.org/10.1108/jebde-07-2022-0021
[8] Erlyana, Yana & Hartono, Henny. (2017). Business model in marketplace industry using business model canvas approach: An e-commerce case study. IOP Conference Series: Materials Science and Engineering. 277. 012066. 10.1088/1757-899X/277/1/012066.
[9] Snihur, Yuliya & Zott, Christoph. (2019). The Genesis and Metamorphosis of Novelty Imprints: How Business Model Innovation Emerges in Young Ventures. Academy of Management Journal. 63. 10.5465/amj.2017.0706.
[10] Snihur, Yuliya & Markman, Gideon. (2023). Business Model Research: Past, Present, and Future. Journal of Management Studies. 10.1111/joms.12928.
[11] Steinhöfel, Erik & Kohl, Holger & Orth, Ronald. (2016). Business Model Innovation: A Comparative Analysis.
[12] Osterwalder, A., & Pigneur, Y. (2011). Business Model Generation: Ein Handbuch für Visionäre, Spielveränderer und Herausforderer. Campus Verlag.
[13] Park, A., Kietzmann, J., Pitt, L., & Dabirian, A. (2022). The evolution of nonfungible tokens: Complexity and novelty of NFT use-cases. IT Professional, 24(1), 9-14.
[14] Amores, M. M., & Medina, M. Á. (2022). El arte NFT y su irrupción en el mercado del arte. Boletín de Arte, (43), 207-220.
[15] Steinhöfel, E., Kohl, H., & Orth, R. (2016, September). Business model innovation: a comparative analysis. In European Conference on Innovation and Entrepreneurship (p. 770). Academic Conferences International Limited.
[16] Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Currency.
[17] Borri, N., Liu, Y., & Tsyvinski, A. (2022). The economics of non-fungible tokens. Available at SSRN 4052045.
[18] Eternalising Art History: From Da Vinci to Modigliani. (2022). Unit London. Recuperado de https://unitlondon.com/whats-on/98-eternalising-art-history-from-da-vinci-to-modigliani/?_hsmi=202942702&_hsenc=p2ANqtz--xRWQGOD_GEh_hR-lc8s62V3FAE8tfTabOTn63t9HBl3NFM9xJGY-UwShGhlyWUkgm0bPM71TTx6w4UkfgEbVc2J97iA
[19] Torres, A. (2022). Lanzarán exposición del pintor Salvador Dalí en el metaverso. BeInCrypto. Recuperado de: https://es.beincrypto.com/lanzaran-exposicion-pintor-salvador-dali-metaverso/
[20] Cabrera, M. A. (2021). Banksy: Venden obra icónica del artista en 10 mil NFT. GQ. Recuperado de: https://www.gq.com.mx/entretenimiento/articulo/banksy-obra-de-arte-dividida-en-10-mil-nft
[21] Herrera, J. (2021). Zara incursiona en el metaverso lanzando colección de ropa para humanos y avatares. CriptoNoticias - Noticias de Bitcoin, Ethereum y criptomonedas. Recuperado de: https://www.criptonoticias.com/comunidad/adopcion/zara-incursiona-metaverso-lanzando-coleccion-ropa-para-humanos-avatares/
[22] Sánchez, A. (2022). Schiele se apunta a la moda de los NFT con una emisión de 24 de sus obras. Recuperado de: https://www.swissinfo.ch/spa/arte-tecnolog%C3%ADa_schiele-se-apunta-a-la-moda-de-los-nft-con-un-emisi%C3%B3n-de-24-de-sus-obras/47611410
[23] Maldonado, J. (2022). Adidas y Prada lanzan colección de NFTs para educar a sus fans en la propiedad digital. Noticias Blockchain | Observatorio Blockchain. Recuperado de: https://observatorioblockchain.com/nft/adidas-y-prada-lanzan-coleccion-de-nfts-para-educar-a-sus-fans-en-la-propiedad-digital/
[24] Villullas, C. (2022). La marca de lujo Prada lanzará su propia colección de NFT. Bit2Me News. Recuperado de: https://news.bit2me.com/prada-lanzara-su-propia-coleccion-de-nft
[25] Heni the currency. (2021). Heni the currency. Recuperado de: https://oracle.heni.com
[26] Karami, M., & Madlener, R. (2021). Business model innovation for the energy market: Joint value creation for electricity retailers and their customers. Energy Research & Social Science, 73, 101878.
[27] Burggräf, P., Wagner, J., Heinbach, B., & Wigger, M. (2021). Design of a methodological framework for adaptive remanufacturing-based business models. Procedia CIRP, 98, 547-552.
[28] Banaeian Far, S., Hosseini Bamakan, S. M., Qu, Q., & Jiang, Q. (2022). A review of non-fungible tokens applications in the real-world and metaverse. Procedia Computer Science, 214, 755-762. https://doi.org/10.1016/j.procs.2022.11.238
[29] Murphy, C., Carew, P. J., & Stapleton, L. (2023). Innovation process modelling for human-centred cultural heritage spaces: Developing a business model canvas for smart digital immersion. IFAC-PapersOnLine, 56(2), 9954-9959. https://doi.org/10.1016/j.ifacol.2023.10.695
[30] Vidal-Tomás, D. (2023). The illusion of the metaverse and meta-economy. International Review of Financial Analysis, 86, Article 102560. https://doi.org/10.1016/j.irfa.2023.102560
[31] Hwang, Y. (2022). When makers meet the metaverse: Effects of creating NFT metaverse exhibition in maker education. Computers & Education, 194, Article 104693. https://doi.org/10.1016/j.compedu.2022.104693
[32] Ahn, S., Jin, E., & Seo, H. (2024). Why do people interact and buy in the metaverse? Self-expansion perspectives and the impact of hedonic adaptation. Journal of Business Research, 175(C).
[33] Huang, R., Chen, J., Wang, Y., Bi, T., Nie, L., & Zheng, Z. (2024). An overview of Web3 technology: Infrastructure, applications, and popularity. Blockchain: Research and Applications, 5(1), Article 100173. https://doi.org/10.1016/j.bcra.2023.100173
[34] Ali, O., Momin, M., Shrestha, A., Das, R., Alhajj, F., & Dwivedi, Y. K. (2023). A review of the key challenges of non-fungible tokens. Technological Forecasting and Social Change, 187, Article 122248. https://doi.org/10.1016/j.techfore.2022.122248
[35] Huynh-The, T., Gadekallu, T., Wang, W., Yenduri, G., Ranaweera, P., Pham, V., Costa, D. B., & Liyanage, M. (2023). Blockchain for the metaverse: A review. https://doi.org/10.1016/j.future.2023.02.008
[36] Malik, N., Wei, M., Appel, G., & Luo, L. (2022). Blockchain technology for creative industry: Current state and research opportunities. International Journal of Research in Marketing, 40. https://doi.org/10.1016/j.ijresmar.2022.07.004
[37] Boido, C., & Aliano, M. (2022). Digital art and non-fungible-token: Bubble or revolution? Finance Research Letters, 52, 103380. https://doi.org/10.1016/j.frl.2022.103380
[38] Lee, H., Lee, G.-C., & Koo, H.-Y. (2024). Exploring the relationship between rarity and price of profile picture NFT: A formal concept analysis on the BAYC NFT collection. Blockchain: Research and Applications, Article 100191. https://doi.org/10.1016/j.bcra.2024.100191
[39] Anselmi, G., & Petrella, G. (2022). Non-fungible token artworks: More crypto than art? Finance Research Letters, 51, 103473. https://doi.org/10.1016/j.frl.2022.103473
[40] Horky, F., Rachel, C., & Fidrmuc, J. (2022). Price determinants of non-fungible tokens in the digital art market. Finance Research Letters, 48, 103007. https://doi.org/10.1016/j.frl.2022.103007
[41] De Felice, F., De Luca, C., Chiara, S., & Petrillo, A. (2023). Physical and digital worlds: Implications and opportunities of the metaverse. Procedia Computer Science, 217, 1744-1754. https://doi.org/10.1016/j.procs.2022.12.374
[42] Lee, C., Shen, Y.-C., Li, Z., & Xie, H.-H. (2024). The effects of non-fungible token platform affordances on customer loyalty: A buyer–creator duality perspective. Computers in Human Behavior, 151, Article 108013. https://doi.org/10.1016/j.chb.2023.108013
[43] Ante, L., Wazinski, F.-P., & Saggu, A. (2023). Digital real estate in the metaverse: An empirical analysis of retail investor motivations. Finance Research Letters, 58, 104299. https://doi.org/10.1016/j.frl.2023.104299
[44] Jin, S. V. (2024). Technopian but lonely investors?: Comparison between investors and non-investors of blockchain technologies, cryptocurrencies, and non-fungible tokens (NFTs) in artificial intelligence-driven FinTech and decentralized finance (DeFi). Telematics and Informatics Reports, 14, Article 100128. https://doi.org/10.1016/j.teler.2024.100128
[45] Belk, R., Humayun, M., & Brouard, M. (2022). Money, possessions, and ownership in the metaverse: NFTs, cryptocurrencies, Web3 and wild markets. Journal of Business Research, 153, 198-205. https://doi.org/10.1016/j.jbusres.2022.08.031
[46] Jung, T., Cho, J., Han, D., Ahn, S., Gupta, M., Gopal, D., Heo, C., Loureiro, S., Sigala, M., Trunfio, M., Taylor, A., & Tom Dieck, M. C. (2024). Metaverse for service industries: Future applications, opportunities, challenges and research directions. Computers in Human Behavior, 151, Article 108039. https://doi.org/10.1016/j.chb.2023.108039
[47] Gold,K. (2023). ART+TECH Report | Digital Art Collecting. Recuperado de: https://www.arttechreport.com/
[48] Rivera, O. (2019) TURISMO MÉDICO: MODELO DE NEGOCIO PARA LA RED PRIVADA DE PRESTADORES DE SERVICIOS DE SALUD EN LA ISLA DE SAN ANDRÉS. Universidad Nacional de Colombia. Recuperado de: https://repositorio.unal.edu.co/handle/unal/58266?show=full
[49] Rosas, L., Rivera, C., Cardoso S. (2019). Plan y modelo de negocios. Jóvenes en la ciencia. Recuperado de: https://www.jovenesenlaciencia.ugto.mx/index.php/jovenesenlaciencia/article/download/3081/2543/10407
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spelling Rodríguez Rojas, Luz AndreaPintor González, David AlexanderRiaño Patiño, Juan PabloRodríguez Rojas, Luz Andrea [0000-0003-0312-1177]2025-03-18T15:42:00Z2025-03-18T15:42:00Z2025-02-12http://hdl.handle.net/11349/93770Este trabajo tiene como objetivo diseñar un modelo de negocio apoyado en criptoarte que pueda ser utilizado por los estudiantes de la Universidad Distrital y les facilite la digitalización y monetización de sus obras artísticas. La investigación se lleva a cabo a través de una revisión sistemática de la literatura existente, que permite identificar diferentes propuestas de valor apoyadas en criptoarte, los NFT y el metaverso. Además, se realiza una encuesta a 299 estudiantes de la Universidad Distrital que determina diferentes características de este segmento de mercado y algunas problemáticas a las que se enfrentan a la hora de intentar vender sus obras de arte. Como resultado, se obtiene un modelo de negocio que aborda diferentes necesidades del segmento de mercado de los estudiantes, permitiendo a la Universidad apoyar el crecimiento de sus estudiantes y, a su vez, obtener un beneficio económico.This work aims to design a business model based on crypto art that can be used by students of the Universidad Distrital, facilitating the digitization and monetization of their artistic creations. The research is conducted through a systematic review of existing literature, which allows for the identification of various value propositions supported by crypto art, NFT, and the metaverse. Additionally, a survey of 299 students from the Universidad Distrital is carried out to determine the characteristics of this market segment and some of the challenges they face when attempting to sell their artworks. As a result, a business model is developed that addresses the various needs of the student market segment, enabling the University to support the growth of its students while also obtaining an economic benefit.pdfspaUniversidad Distrital Francisco José de CaldasModelo de negocioCriptoarteNFTMetaversoEstudiantesIngeniería Industrial -- Tesis y disertaciones académicasBusiness modelCrypto artNFTMetaverseStudentsModelo de negocio de criptoarte usando NFT para estudiantes de la Universidad DistritalBusiness model of crypto art using NFTs for students of Universidad DistritalbachelorThesisMonografíainfo:eu-repo/semantics/bachelorThesishttp://purl.org/coar/resource_type/c_7a1fAbierto (Texto Completo)http://purl.org/coar/access_right/c_abf2[1] Universidad Distrital Francisco José de Caldas. (n.d.). Misión y visión. https://www.udistrital.edu.co/nuestra-universidad/direccionamiento-estrategico/mision-vision[2] Thorisdottir, T. S., & Johannsdottir, L. (2019). Sustainability within fashion business models: A systematic literature review. Sustainability, 11(8), 2233. https://doi.org/10.3390/su11082233[3] Magretta, J. (2002). Why business models matter. Harvard Business Review, 80(5), 86–92, 133. http://designblog.uniandes.edu.co/blogs/dise2102pc/files/2013/08/Why_Business_Models_Matter2.pdf[4] Toniut, H. R. (2020). El uso del modelo de negocio para la innovación empresarial: aportes de los principales autores. Palermo Business Review, (22), 139-156.[5] Li, S., & Chen, Y. (2023). How nonfungible tokens empower business model innovation. Business Horizons, 66(4), 543–554. https://doi.org/10.1016/j.bushor.2022.10.006[6] Mancuso, I., Petruzzelli, A. M., & Panniello, U. (2023). Digital business model innovation in metaverse: How to approach virtual economy opportunities. Information Processing & Management, 60(5), 103457.[7] Zarifis, A., & Cheng, X. (2022). The business models of NFTs and fan tokens and how they build trust. Journal of Electronic Business & Digital Economics, 1(1/2), 138–151. https://doi.org/10.1108/jebde-07-2022-0021[8] Erlyana, Yana & Hartono, Henny. (2017). Business model in marketplace industry using business model canvas approach: An e-commerce case study. IOP Conference Series: Materials Science and Engineering. 277. 012066. 10.1088/1757-899X/277/1/012066.[9] Snihur, Yuliya & Zott, Christoph. (2019). The Genesis and Metamorphosis of Novelty Imprints: How Business Model Innovation Emerges in Young Ventures. Academy of Management Journal. 63. 10.5465/amj.2017.0706.[10] Snihur, Yuliya & Markman, Gideon. (2023). Business Model Research: Past, Present, and Future. Journal of Management Studies. 10.1111/joms.12928.[11] Steinhöfel, Erik & Kohl, Holger & Orth, Ronald. (2016). Business Model Innovation: A Comparative Analysis.[12] Osterwalder, A., & Pigneur, Y. (2011). Business Model Generation: Ein Handbuch für Visionäre, Spielveränderer und Herausforderer. Campus Verlag.[13] Park, A., Kietzmann, J., Pitt, L., & Dabirian, A. (2022). The evolution of nonfungible tokens: Complexity and novelty of NFT use-cases. IT Professional, 24(1), 9-14.[14] Amores, M. M., & Medina, M. Á. (2022). El arte NFT y su irrupción en el mercado del arte. Boletín de Arte, (43), 207-220.[15] Steinhöfel, E., Kohl, H., & Orth, R. (2016, September). Business model innovation: a comparative analysis. In European Conference on Innovation and Entrepreneurship (p. 770). Academic Conferences International Limited.[16] Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Currency.[17] Borri, N., Liu, Y., & Tsyvinski, A. (2022). The economics of non-fungible tokens. Available at SSRN 4052045.[18] Eternalising Art History: From Da Vinci to Modigliani. (2022). Unit London. Recuperado de https://unitlondon.com/whats-on/98-eternalising-art-history-from-da-vinci-to-modigliani/?_hsmi=202942702&_hsenc=p2ANqtz--xRWQGOD_GEh_hR-lc8s62V3FAE8tfTabOTn63t9HBl3NFM9xJGY-UwShGhlyWUkgm0bPM71TTx6w4UkfgEbVc2J97iA[19] Torres, A. (2022). Lanzarán exposición del pintor Salvador Dalí en el metaverso. BeInCrypto. Recuperado de: https://es.beincrypto.com/lanzaran-exposicion-pintor-salvador-dali-metaverso/[20] Cabrera, M. A. (2021). Banksy: Venden obra icónica del artista en 10 mil NFT. GQ. Recuperado de: https://www.gq.com.mx/entretenimiento/articulo/banksy-obra-de-arte-dividida-en-10-mil-nft[21] Herrera, J. (2021). Zara incursiona en el metaverso lanzando colección de ropa para humanos y avatares. CriptoNoticias - Noticias de Bitcoin, Ethereum y criptomonedas. Recuperado de: https://www.criptonoticias.com/comunidad/adopcion/zara-incursiona-metaverso-lanzando-coleccion-ropa-para-humanos-avatares/[22] Sánchez, A. (2022). 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