Plan de Negocios Bon Appetit

Bon Appetit is a dessert venture that aims to provide delicious and high-quality desserts to the city of Santa Marta, Colombia. The company was founded with the vision of creating a brand that represents the best of Colombian desserts, while incorporating international flavors and trends. This paper...

Full description

Autores:
Ariza Hernandez, Marisol
Tipo de recurso:
Tesis
Fecha de publicación:
2024
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/12005
Acceso en línea:
https://repositorio.uan.edu.co/handle/123456789/12005
Palabra clave:
Emprendimiento
Postres
Negocio
Marca
Entrepreneurship
Desserts
Business
Brand
Rights
License
Acceso abierto
Description
Summary:Bon Appetit is a dessert venture that aims to provide delicious and high-quality desserts to the city of Santa Marta, Colombia. The company was founded with the vision of creating a brand that represents the best of Colombian desserts, while incorporating international flavors and trends. This paper will explore the concept and vision behind Bon Appetit, the market analysis and target audience, and the execution of the business plan.