Estrategias de Marketing en el Sector Gastronómico: Un Estudio de Caso de AG - Arboleda y Gómez Asesoría Gastronómica
This degree project addresses the marketing strategies of AG - Arboleda and Gómez Gastronomic Consulting, a company that faces significant challenges in a competitive market such as the gastronomic sector of Seville, Valle del Cauca. TO through a mixed approach, including customer surveys and interv...
- Autores:
-
Arango Perez, Jose Luis
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2024
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/12403
- Acceso en línea:
- https://repositorio.uan.edu.co/handle/123456789/12403
- Palabra clave:
- Administración de Empresas
Business Administration
- Rights
- openAccess
- License
- CC0 1.0 Universal
| Summary: | This degree project addresses the marketing strategies of AG - Arboleda and Gómez Gastronomic Consulting, a company that faces significant challenges in a competitive market such as the gastronomic sector of Seville, Valle del Cauca. TO through a mixed approach, including customer surveys and interviews in in depth, the profile of consumers, their preferences and the effectiveness of the company's digital campaigns. The study identifies strengths, such as quality of comprehensive advice and creativity in the offering of services, and areas of improvement, mainly in the use of digital strategies and post-opening loyalty. |
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