Producto turístico cultural para la recepción de viajeros franceses a Colombia
Cultural tourism products are seen as an opportunity to diversify tourism activities and enhance the cultural and natural resources of destinations. Currently, they are a strategy to strengthen inbound tourism. In this sense, the objective of this monograph is to design a cultural tourism product th...
- Autores:
-
Laplace Orjuela David Andrés
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2024
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/11814
- Acceso en línea:
- https://repositorio.uan.edu.co/handle/123456789/11814
- Palabra clave:
- Producto Turístico
Cultura
Turismo receptivo
diversificación turística
Tourism Product
Culture
Inbound tourism
tourism diversification
- Rights
- License
- Attribution-NonCommercial-NoDerivs 2.5 Colombia
| Summary: | Cultural tourism products are seen as an opportunity to diversify tourism activities and enhance the cultural and natural resources of destinations. Currently, they are a strategy to strengthen inbound tourism. In this sense, the objective of this monograph is to design a cultural tourism product that includes tourist attractions in the Orinoco, Amazon, Andean and Pacific regions as a contribution to international inbound tourism in Colombia, taking as a reference the French target public. The methodology for the development privileges the qualitative approach of descriptive type. The results allowed consolidating the design proposal through a pilot test with a segment of the French population. It is expected that the product design can be applied in other contexts within the European region to promote inbound tourism from cultural tourism products. |
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