Desarrollo de una marca de vestidos de baño que brinden sensaciones de lujo y exclusividad para mujeres, por medio de características formales de diseño y experimentación en acabados
Development of a female swimsuits brand that provides sensations of luxury and exclusivity, through formal design features and experimentation in finishes. There is an approach with the target market to investigate their perception of luxury and exclusivity about swimsuits, an analyzation of factors...
- Autores:
-
Restrepo Tobón, Laura
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/3786
- Acceso en línea:
- http://hdl.handle.net/10819/3786
- Palabra clave:
- Vestidos de baño
Tendencias
Luxury
Exclusivity
Diseño de vestidos
Marcas de fábrica
Mujeres diseñadoras de vestuario-Colombia
Planes de negocios
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | Development of a female swimsuits brand that provides sensations of luxury and exclusivity, through formal design features and experimentation in finishes. There is an approach with the target market to investigate their perception of luxury and exclusivity about swimsuits, an analyzation of factors of some of the region's leading brands, an investigation of non-conventional materials and an experimentation their application in the finishes of swimsuits, an approach of current trends and development a mini collection. Development of a business model which revolves around the value proposition: Bihaii Swimwear brand designs and manufactures women swimsuits that provide sensations of luxury based on simplicity, the development of formal design features and experimentation on finishes, which also convey a perception of exclusivity. |
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