Casos exitosos en modelos de administración : caso de Comfama

This reflection paper describes the administrative models that have emerged over time and the strategies companies manage to be successful, this is the base that has been used to formulate the objective of this investigation and through this It will be possible to determine the models and strategies...

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Autores:
Ramírez Montoya, María Alejandra
Tipo de recurso:
Fecha de publicación:
2018
Institución:
Universidad de San Buenaventura
Repositorio:
Repositorio USB
Idioma:
spa
OAI Identifier:
oai:bibliotecadigital.usb.edu.co:10819/5816
Acceso en línea:
http://hdl.handle.net/10819/5816
Palabra clave:
Modelos administrativos
Estrategia empresarial
Éxito
Administrative models
Business strategy
Success
Toma de decisiones
Administración - estudio de casos
Rights
License
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Description
Summary:This reflection paper describes the administrative models that have emerged over time and the strategies companies manage to be successful, this is the base that has been used to formulate the objective of this investigation and through this It will be possible to determine the models and strategies used by Comfama and how they have been applied. Theoretically, several sources are used explaining types of administrative models and business strategies, as a contribution to the methodological approach, which is the type of documentary document, where sources are used obtain information from other knowledge and from there is a basis for the achievement of the general objective. This article aims to inform about these and take Comfama as an object of study, since its management model and its good management of strategies have led to its success in its existence