Consideraciones para la gestión de crowdfunding o fondeo colectivo en universidades y entornos de emprendimiento

CF Process allows universities realize the opportunity to become leaders in the ecosystem of entrepreneurship, thanks to financial instrument that works like them, oriented with social projection in order to reach communities and to get developed themselves effectively. Also, the fact of be in front of an contemporary CF empowered with social media and social networking through internet, makes the relevance of universities pass from being traditional players moving forward to become more important with the possibility of complete their own circle in the role of support platform of their entrepreneurships and become more influential than ever thanks to the holistic empowerment of their own processes. Through the integration of processes related to entrepreneurship (ideation, development, promotion, acceleration and support), and the strategic use of social media and social networks, universities are faced to a support scenario to its projects from their stakeholders scaled with the more interest, visibility, risk reduction and a consequent increase in the indicators of sustainable as productive units in time.

• Autores: Marín Jaramillo, Germán Adolfo
• Fecha de publicación: 2013
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/4282
• Acceso en línea: http://hdl.handle.net/10819/4282
• Palabra clave: Analítica; Coach; Coachee; Coaching; Community; Manager; Consultorio Tecnológico; Conversión; Crowdfunding; Crowsourcing; Feds; Filántropos; Lean; Lean canvas; Mentoría; Microblogging; Plataforma; Proyección; Redes sociales especializadas; Redes sociales generalizadas; Reputación online; Riesgo; ROI; Social media; Administración financiera; Redes de comunicación; Redes sociales; Emprendimiento
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia