Estrategias mercadológicas orientadas a la fidelización de estudiantes en la Facultad de Ciencias Empresariales de la Universidad de San Buenaventura Medellín como generador de valor
It is known that students will always be the main essence in any educational centre of any area. Based on this, the San Buenaventura University exists due to the fact of the assistance of the student’s cluster that are part of it. Correspondingly the pupil must be treated and Heard with fully dispos...
- Autores:
-
Usuga Urrego, Johuson
López Cañas, María Alejandra
Hurtado Machado, Angelith Lorena
- Tipo de recurso:
- Fecha de publicación:
- 2020
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/7865
- Acceso en línea:
- http://hdl.handle.net/10819/7865
- Palabra clave:
- Estudiantes
Investigación mixta
Estrategias
Deserción
Valor Agregado
Difusión de la información
Students
Mixed research
Strategies
Desertion
Value added
Dissemination of information
Estrategia empresarial
Mercadotecnia
Estudiantes universitarios
Investigación
Investigación cuantitativa
Investigación cualitativa
Encuestas
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | It is known that students will always be the main essence in any educational centre of any area. Based on this, the San Buenaventura University exists due to the fact of the assistance of the student’s cluster that are part of it. Correspondingly the pupil must be treated and Heard with fully disposition, since emotionally speaking it will be his personal experience who qualify and suggest his educational center; the main objective of this degree work is based on quantitive and qualitive research, it will be expose the unconformities of the university community, likewise to propose strategies about critical aspects has student desertion, the value added in the USBMED and the dissemination of information |
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