Factibilidad de un plan exportador para la comercialización de yuca empacada al vacío de la industria colombiana, al mercado de Canadá, ciudad de Toronto
This article emerges as an attractive and innovative alternative, from this business model, born the idea of launching a feasibility study and the introduction of an innovative product abroad, as is the yucca snack processed and vacuum packed. As snacks are coming to be considered as substitutes for...
- Autores:
-
Vélez Anaya, Paola Andrea
- Tipo de recurso:
- Fecha de publicación:
- 2020
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/8508
- Acceso en línea:
- http://hdl.handle.net/10819/8508
- Palabra clave:
- Exportación
Factibilidad
Mercados
Innovación
Convenios
Export
Feasibility
Markets
Innovation
Agreements
Tesis - administración de comercio Internacional
Artículo de revisión para grado
Comercialización de yuca
Industrias colombianas
Exportaciones - Colombia
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | This article emerges as an attractive and innovative alternative, from this business model, born the idea of launching a feasibility study and the introduction of an innovative product abroad, as is the yucca snack processed and vacuum packed. As snacks are coming to be considered as substitutes for some foods, they can be consumed anywhere and at any time. The business plan idea is created with the need to find new markets for the marketing and export of cassava snacks, taking into account the international treaties managed by the Republic of Colombia. International marketing will be done towards Canada, as it is an interesting alternative that offers us many advantages thanks to the different international trade agreements that Colombia has with this country |
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