Clamel : en búsqueda de nuevos horizontes comerciales (Holanda) a partir del reconocimiento cultural

The present research text was proposed as a first strategy to approach the country in question to recognize in it relevant idiosyncratic aspects that may represent barriers or, on the contrary, favorable conditions for the commercialization of CLAMEL products there; for this, it is of great importance to characterize the brand (way of working), to characterize the destination country (Holland) from demographic, economic and cultural variables, based on the concept of cultural dimensions of G. Hofstede and applying it to the Dutch market. Knowledge of culture for international business should not be taken for granted, this is the first step for any investigation of the business sciences; determines results and behaviors. Holland is a free country full of many possibilities and opportunities, for this and other factors, Clamel finds the Netherlands as an appropriate research country to carry out an international trade process for its products

• Autores: Gaviria Correa, Melissa
• Fecha de publicación: 2018
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/5778
• Acceso en línea: http://hdl.handle.net/10819/5778
• Palabra clave: Mercado neerlandés; Interculturalidad; Dimensiones culturales; Clamel Bolsos; Dutch market; Interculturality; Cultural dimensions; Clamel Bags; Foreign trade; Comercio exterior; Mercados; Interculturalismo; Holanda; Relaciones internacionales y cultura
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia